Responsibilities

• execute PR strategies and campaigns for Alexa+ AI Devices, including Amazon Echo and Bee device launches, ensuring coordinated messaging across all channels while supporting multiple hardware reviews simultaneously.
• manage proactive momentum activity campaigns that keep Alexa+ Devices top-of-mind beyond launch moments, helping build sustained media interest and customer engagement throughout the year.
• help craft compelling innovation thought leadership and storytelling that positions Alexa+ Devices as category leaders in consumer AI hardware, translating complex hardware and AI capabilities into narratives that resonate with media and customers.
• Through media relations and proactive pitching, you'll build and maintain relationships with technology, consumer electronics, and smart home media contacts (across press and influencers), securing coverage that drives business results.
• collaborate with cross-functional (and geographically dispersed) partners, including product, engineering, marketing, and senior leadership teams.
• support integrated communications strategies that align with business objectives and product roadmaps
• help manage agency relationships and external PR resources as needed.

Requirements

• 5+ years of recent professional communications or public relations experience
• Bachelor's degree
• Experience securing media coverage in technology and consumer publications.
• Strong written and verbal communication skills, with an ability to translate technical concepts for broad audiences.
• Demonstrated ability to execute communications plans that drive business results.
• Proactive mindset--a desire to contribute to campaigns and storytelling, outside of launch moments.

Preferred

• Experience supporting product launches or hardware review programs.
• Experience in consumer technology communications, particularly in smart home, voice AI, or hardware categories.
• Track record of contributing to successful proactive PR campaigns or thought leadership programs.
• Experience working with engineering and product teams in fast-paced, innovation-driven environments.
• Developing relationships with technology reporters and influencers.
• Interest in or understanding of AI technology, hardware design processes, or emerging technology trends.
• Ability to support long-term communications strategies aligned with business goals.
• Ability to craft compelling narratives from complex technical information.
• Strong interpersonal skills to collaborate effectively with internal partners and external media.
• Focus on measurable outcomes and media impact.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave
• sign-on payments and restricted stock units (RSUs)
• Learn more about our benefits at https://amazon.jobs/en/benefits