PR & PARTNERSHIPS MANAGER at Wavytalk | New York City, NY | $90K/yr – $95K/yr

Wavytalk

PR & PARTNERSHIPS MANAGER

New York City, NY (On-site)

$90K/yr – $95K/yrSenior LevelFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

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Job Summary

Own the beauty PR and partnerships engine, coordinating earned media, paid placements, and cross-brand collaborations to accelerate coverage and credibility.

PR Strategy & Execution: shape launches, campaigns, and culture moments with strong storytelling and agency alignment.
Media & Partnerships Ownership: manage direct media relationships, influencer programs, and brand collaborations across beauty and lifestyle.
Performance & Speed: align paid placements with PR, track outcomes, and accelerate time to traction while optimizing spend.

Job Description

Responsibilities

Act as the primary liaison with our PR agency, ensuring clear direction, strong execution, and measurable results
Lead PR strategy for product launches, campaigns, and cultural moments
Drive faster, more efficient media pickup through proactive pitching and strong storytelling
Own direct media relationships and execute placements for beauty tools, while partnering with agency support for hair tools PR
Own strategy and budget for paid media placements (magazines, online publishers, advertorials)
Identify and execute high-impact opportunities with key media partners
Align paid placements with PR efforts to maximize coverage and visibility
Track performance and optimize spend based on results
Lead PR efforts for new product launches, ensuring strong media coverage and visibility
Develop compelling product narratives and messaging that resonate with editors and consumers

Requirements

5–8+ years of experience in PR, partnerships, or brand marketing (beauty or consumer brand preferred)
Strong experience managing PR agencies and driving earned media results
Proven track record in paid media strategy and performance marketing
Deep understanding of influencer, creator, and cultural marketing
Strong network across media, brands, and industry experts
Highly strategic but also hands-on and execution-focused
Passion for beauty, hair, and culture

Wavytalk

Wavytalk isn't just a hair tools brand.We're a community of people like you who love styling their hair, and talking about it.And we're on a mission to turn product innovation into a two-way conversation.

Founded in 2024

New York, New York, USA

23 employees (7 in marketing)

www.wavytalk.com