Responsibilities

• Serve as LawPLA’s internal PR and media visibility strategist, helping the Firm and its Founder become more recognizable, credible, differentiated, and visible in the market.
• Identify media, PR, podcast, speaking, thought-leadership, professional association, award, ranking, referral-network, and other visibility opportunities that can elevate both the LawPLA brand and Parag’s platform.
• Develop and maintain a practical visibility pipeline that tracks target opportunities, pitch angles, media contacts, platform opportunities, outreach status, deadlines, follow-up, and next steps.
• Translate Parag’s voice, legal insight, business litigation perspective, market commentary, and existing media/content into clear pitch angles, talking points, promotional themes, and external-facing opportunities.
• Operate as a thoughtful internal publicist by identifying what is worth amplifying and helping place the Firm and its Founder where visibility will support reputation, credibility, and business-development goals.
• Build and maintain relationships with media contacts, podcast hosts, platform owners, professional associations, referral partners, industry groups, event organizers, and other visibility channels.
• Identify opportunities in new media and nontraditional visibility channels where LawPLA can appear before competitors saturate the space.
• Repurpose existing firm content, video, interviews, articles, commentary, case themes, and attorney insight into pitch-ready, platform-ready, and promotion-ready assets.
• Help shape and preserve a consistent LawPLA voice across public-facing materials, including media pitches, social posts, website content, thought-leadership pieces, email content, short-form video concepts, and promotional copy.
• Roll up your sleeves and execute, not merely recommend, delegate, or manage from a distance.

Requirements

• 7+ years of experience in public relations, media relations, brand visibility, communications, founder/executive positioning, professional-services marketing, thought leadership, or a related field.
• Demonstrated ability to secure or support meaningful visibility opportunities, including media placements, podcast appearances, speaking opportunities, professional features, thought-leadership placements, awards, rankings, partnerships, or other public-facing opportunities.
• Strong understanding of how to elevate an individual leader, founder, attorney, executive, or subject-matter expert as part of a broader firm or company brand.
• Strong ability to identify what is worth amplifying and turn legal, business, market, or leadership insight into pitchable, promotable, and credible public-facing opportunities.
• Excellent writing, editing, and messaging judgment across formats, including media pitches, talking points, social content, website copy, thought leadership, speaker submissions, promotional blurbs, and campaign content.
• Ability to preserve a distinct Founder voice rather than flattening content into generic marketing language.
• Strong professional judgment, especially around reputation, tone, confidentiality, legal-industry standards, client sensitivity, and compliance-minded visibility work.
• Ability to operate at the intersection of strategy and execution, with enough sophistication to shape the opportunity and enough discipline to move the work forward.
• Strong organizational discipline, including the ability to manage visibility pipelines, outreach lists, deadlines, submissions, follow-up, approvals, drafts, and reporting.
• Ability to take initiative without overstepping, identify opportunities without creating noise, and keep leadership informed without requiring constant direction.
• Experience in legal, professional services, consulting, financial services, executive services, media, or another reputation-sensitive industry is strongly preferred.
• Authorization to work in the United States and ability to thrive in a remote role with strong self-management, judgment, and accountability.

Preferred

• Existing media, PR, podcast, platform, association, event, or professional visibility instincts and relationships are strongly preferred.

Benefits

• Benefits include health coverage as well as vacation and paid time off policy to support work-life balance after probationary period of 90 days is completed.