Responsibilities

• Own the press program: build and maintain relationships with local, regional, and industry reporters; proactively pitch stories that advance brand reputation and trust.
• Manage inbound media inquiries with timely, accurate responses; coordinate SME interviews and media briefings.
• Draft and distribute press releases, media advisories, statements, talking points, and Q&As.
• Monitor media coverage and brand sentiment; use CISION to produce monthly/quarterly media reports and insights, including share of voice, message pull-through, and competitive comparisons.
• Plan and execute press moments such as branch openings, sponsorship announcements, financial education events, and CSR initiatives.
• Develop compelling narratives that highlight member impact, financial wellness, product differentiation, technology innovation, and community investment.
• Write and edit bylines, op-eds, executive messages, blog posts, and internal news items.
• Partner with Digital teams to adapt stories for social media, web, email, and short‑form video, ensuring cohesive and consistent messaging across channels.
• Amplify community partnerships—including education, military, and nonprofit initiatives—through integrated earned and owned communication strategies.
• Coordinate event communications including media kits, speeches/remarks, photography needs, talking points, and post‑event recaps.

Requirements

• Equivalent to a college degree (BS or BA) in English, Journalism, Communications, or equivalent work or educational experience.
• 5–7 years in PR, news journalism, media relations, or corporate communications (financial services, banking/credit union, fintech, or highly regulated industry preferred).
• Proven media results (clips/placements portfolio) and strong reporter relationships at local/regional outlets; familiarity with trade media.
• Exceptional writing and editing (AP Style proficiency); skilled in turning complex topics into clear, member-friendly messages.
• Crisis/issue experience (drafting statements, coordinating responses, working under tight deadlines).
• Measurement fluency: able to define KPIs and report outcomes (reach, SOV, message pull‑through, quality of coverage).
• Tools: media database and monitoring platforms (e.g., Muck Rack/Cision/Meltwater), social listening basics, Microsoft 365/SharePoint.
• Must be willing to travel as needed.
• Experience using Adobe Acrobat Professional; Microsoft Outlook, Word, Excel, and PowerPoint required.
• Experience with multimedia channels, including videos, intranet, blogs, etc.
• Applicants must be legally authorized to work in the United States. Work visa sponsorship is not available.

Benefits

• Medical, dental, and vision insurance
• Section 125 Flexible Spending Accounts (Health Care and Dependent Care)
• Employee and dependent life insurance
• 401(k) retirement plan with a 100% match on the first 5% of employee contributions
• Paid time off and leave benefits
• Tuition reimbursement
• Short-term and long-term disability coverage
• Some benefits may require employee contributions. Eligibility and coverage details are provided during the onboarding process.