Responsibilities

• Act as a spokesperson and representative for the institution in the media and at appropriate events, preparing the CEO and other staff as appropriate, and representing the institution on various community committees
• Attend museum events, programs, and community outreach events, including some evenings and weekends
• Oversee / provide direction for marketing outreach and admission-driving events at the EcoTarium
• Work with senior leaders to identify media opportunities for raising the museum’s stature locally, regionally and nationally
• Identify and pitch EcoTarium stories that advance the museum’s mission and convey the joy of learning about science and nature
• Prepare press releases and share with appropriate media contacts
• Ensure that EcoTarium events/programs are advertised on external calendars and websites
• In support of fundraising, membership, admissions, exhibits and events - prioritize and manage marketing projects
• Write and/or design materials for a heavy schedule of museum publications and collateral, print and radio ads, direct mail, billboards, and museum signage
• With the Digital Content Manager, collaborate in content creation, copy writing/ editing and/or design for multiple externally focused platforms including social media, the EcoTarium website, external websites and calendars, and email.

Requirements

• Minimum of five years extensive and progressively responsible experience in communications field, with a proven track record of marketing accomplishments
• Nonprofit experience preferable
• Expertise working with and developing relationships with local media contacts
• Experience developing and implementing a strategic marketing plan
• Extensive writing experience - copywriting and press releases
• Design experience preferred
• Experience with collateral, digital, social, and direct mail mediums
• Management experience – ability to effectively motivate and manage a team, including vendors and consultants
• Proficiency in MS Office Suite and Constant Contact or another email system
• Experience using Canva or other design software and Adobe Acrobat

Preferred

• Nonprofit experience preferable
• Design experience preferred