Responsibilities

• Develop and execute comprehensive PR strategies and media relations plans for Sony Electronics, including Personal Entertainment product launches, brand storytelling, and evergreen PR programs
• Develop PR plans aligned to business objectives, establish KPIs, monitor performance, and deliver insights and recommendations to key stakeholders
• Write and adapt press releases, pitches, FAQs, briefing documents, media alerts, and other communications materials, coordinating reviews and approvals with internal and global stakeholders
• Lead the day-to-day relationship with external PR agencies assigning priorities, providing strategic direction, reviewing deliverables, and holding agency partners accountable to goals and KPIs
• Build and maintain strong relationships with top-tier technology, lifestyle, and business media to drive meaningful coverage that establishes Sony as a leading brand in consumer technology
• Develop proactive media opportunities and creatively identify new ways to insert Sony into relevant cultural, technology, entertainment, and consumer conversations
• Manage media review and product loan programs across Personal Entertainment products, developing strategies to drive meaningful and positive editorial coverage
• Support PR events and experiences, including event strategy and planning, media outreach and invite development, on-site media management, and post-event reporting and analysis
• Serve as a PR subject matter expert within the organization, proactively identifying emerging media trends, new storytelling opportunities, and innovative PR tactics to keep Sony culturally relevant
• Stay current on evolving media consumption, AI-powered search, AEO, and LLM-driven discovery, identifying opportunities to increase Sony's visibility and authority across emerging channels

Requirements

• Minimum of 6 years of relevant public relations experience
• Exceptional written, verbal, and presentation skills
• Demonstrated experience developing and executing media relations strategies and managing multiple projects simultaneously
• Proven ability to build relationships with media and effectively communicate complex topics to diverse audiences

Preferred

• Experience in consumer technology, lifestyle, major league sports, or brand PR
• Experience managing external PR agencies and agency relationships
• Strong understanding of the evolving media landscape, including AI-powered search, AEO, and LLM-driven discovery
• Excellent project management skills and exceptional attention to detail
• Strategic thinker who is highly proactive, creative, solutions-oriented, and comfortable taking initiative
• Experience working within complex, matrixed organizations and collaborating cross-functionally