PR Manager at Slate Auto | Troy, MI

PR Manager

Troy, MI (On-site)

Salary Not AvailableMid Level7+ years expFull time

Posted 3 months ago

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Job Summary

Drive external communications for Slate’s automotive brand, coordinating with the Head of PR and serving as spokesperson.

Own external communications strategy development with the Head of PR and cross‑team alignment.
Must-have: 7+ years PR experience with proven story placements in automotive and non-automotive publications.
Standout: Spokesperson experience and willingness to travel up to 25% for external events.

Job Description

Responsibilities

Assist in the development of industry-leading external communications strategies across media categories, working with the Head of PR and Communications.
Identify new media and ways of working, together with the PR agency.
Monitor media and share of voice and own the relationship with agency support.
Serve as company spokesperson at external events.
Align internal and external communications objectives, working with the PR, social, Growth, and Experiential teams

Requirements

Bachelor's degree or experience in marketing, advertising, or a related field.
7+ years of PR experience (i.e. client-side, agency-side, media), with a proven track record of strategic story placements in automotive and non-automotive publications.
Experience defining and articulating a brand's unique positioning, ensuring it resonates with target audiences and aligns with company values.
Durable relationships among automotive media and journalists/influencers in other areas.
Strong strategic thinking and analytical skills, with the ability to translate insights into actionable plans.
Knowledge of PR tracking metrics, market research methodologies, and competitive analysis.
Experience working within cross-functional teams and guiding projects through various departments, including creative, social, and growth.
Must be willing to travel up to 25%.
Must love cars! You’ll be thinking about cars all day every day, and it’s the most fun when you love cars.
Applicants must be authorized to work in the United States on a permanent basis. We are unable to offer visa sponsorship at this time.

Slate Auto

At Slate, we’ve got one job: building a vehicle you’ll fall in love with, right here in the USA. We believe that car buyers—not car companies—should call the shots. We like looking at a road, not a screen. We don’t like paying for stuff we don’t need. We like picking out the stuff we do need. We think dings are badges, not blemishes. But we know not everyone likes what we like. So, we built you a Slate: you make it yours.

Troy, Michigan, USA

530 employees (72 in marketing)

slate.auto