Responsibilities

• Partner with the Director of Publicity, Entertainment to drive strategic communications, oversee account management, and lead reporting and creative initiatives
• Lead the development and execution of integrated PR and influencer campaigns, emphasizing strategic insight, resourcefulness, and innovation
• Craft compelling narratives and pitch stories that secure high-impact placements across Asian American and mainstream media outlets
• Cultivate and maintain strong relationships with media and influencers, building and managing robust, targeted contact networks
• Mentor and guide junior team members, providing direction on campaign management and execution
• Develop impactful presentation decks and pitch materials that elevate storytelling and client engagement
• Serve as a subject matter expert on AAPI community and culture, informing client strategies with authenticity and nuance
• Monitor industry trends, media landscapes, and cultural moments to shape forward-thinking strategies
• Contribute to broader brand initiatives and campaigns, supporting overall company growth and visibility

Requirements

• Bachelor’s degree in Public Relations, Communications, Marketing, or a related field
• Minimum of 5 years of public relations experience, including at least 3 years within a PR agency environment
• Proven track record of success in media and influencer relations
• Strong client management skills, with the ability to effectively organize workflows and drive projects forward
• Excellent written and verbal communication skills, including strong copy editing abilities
• Deep understanding of Asian American communities and broader multicultural audiences
• Ability to manage multiple projects simultaneously, meet tight deadlines, and exercise sound judgment under pressure
• Familiarity with the press landscape and experience within the QSR (quick-service restaurant) industry
• Proficiency in major social media platforms (TikTok, Instagram, X) and presentation tools (PowerPoint, Google Slides, Canva)
• Working knowledge of audio and video editing for social media content creation
• Experience leveraging AI tools, such as ChatGPT, in a professional setting
• Willingness to travel as needed
• Interest in and understanding of corporate communications, public affairs, retail, fast food, and franchise industries

Preferred

• Fluency in an Asian language (reading and writing) is a plus
• Experience leveraging AI tools in a professional setting

Benefits

• Hybrid work model
• Cell phone reimbursement
• 20 PTO days accrued annually
• 19 Holidays (including shutdowns)
• Birthday off
• Shutdown for Thanksgiving week
• Shutdown for Christmas week
• Flex Fridays – half days on Fridays year-round
• Bereavement leave
• Employee referral program