Responsibilities
- Build and manage relationships with US parenting media, baby product editors, product reviewers, gift guide editors, podcast hosts, newsletters, and relevant family/lifestyle outlets.
- Prepare and manage PR materials, including media lists, product fact sheets, brand story materials, review pitches, award submissions, sample outreach, and follow-up communication.
- Secure product reviews, media mentions, expert interviews, award opportunities, and inclusion in baby-feeding, registry, daycare-prep, breastfeeding-transition, and newborn-essential content.
- Ensure all public messaging is accurate, parent-friendly, and aligned with Thyseed’s approved positioning.
- Respond to and escalate sensitive issues quickly, especially questions related to safety, product claims, baby health, compliance, or negative public comments.
- Identify, vet, and manage US creators, including parenting creators, mom creators, breastfeeding creators, baby-care educators, nurses, lactation consultants, pediatric-focused educators, and baby product reviewers.
- Create clear creator briefs that explain Thyseed’s core message, product benefits, content guardrails, and approved language.
- Manage product seeding, collaboration timelines, content approvals, usage rights, performance tracking, and creator relationship follow-up.
- Prioritize creators who can explain real parent problems clearly and credibly, especially bottle refusal, breast-to-bottle transition, feeding stress, latch, flow, and product safety transparency.
- Plan and execute local LA-area activations, including parenting events, baby fairs, lactation consultant meetups, mom group partnerships, sampling events, creator meetups, and small educational sessions.