Responsibilities

• Develop a media relations strategy, seeking high-level placements in print, broadcast, and online media
• Plan and execute public relations initiatives that builds and nurtures a favorable public image for CU Direct within multiple vertical markets
• Build, manage, and maintain media relationships to represent CU Direct and gain positive media exposure
• Create press releases and other media-related correspondence
• Maintain PR/News pages on corporate and brand websites
• Identify and train appropriate staff for media interviews
• Monitor and report performance data for all PR activities
• Manage annual public relations budget in alignment with marketing budget
• Provide regularly scheduled reporting and monthly presentations to management
• Work closely with marketing team to develop a content strategy that aligns with marketing goals and drives high engagement.

Requirements

• B.A degree in Journalism, Marketing, Public Relations, Digital Media, or Communications
• Five + years public relations experience
• Three to four years’ experience writing digital content for a large agency or

Preferred

Benefits

• Flexible Working Environment
• Paid Time Off
• 401k (8% match)
• College Tuition Benefits/ Tuition Reimbursement
• Good Benefits options
• Company Culture! Cultural and Holiday celebrations, Theme days like Star Wars Day & Bring your Kids to Work Day, Monthly Townhalls and Quarterly Company Meetings that ensure awareness, inclusion, and transparency.