Responsibilities

• Scope of Work
• - Conduct a competitor placement and citation audit — where competitors are being cited, by whom, and through what kind of content.
• - Run citation teardowns on the strongest examples to identify what earned them the citation and what is reproducible.
• - Identify whitespace and opportunity areas where the brand can credibly compete rather than chase.
• - Map which placements carry genuine credibility for each priority persona and condition area — trade, consumer health, clinical, caregiver, and adjacent media.
• - Assess publications and platforms for domain authority and citation likelihood, not just brand-name recognition.
• - Flag the sources most likely to be surfaced and cited by AI platforms in the relevant condition areas.
• - Propose content, placement, and activation options for generating external citations — digital PR, trade press, contributed bylines, data assets, and other credible pathways.
• - Pressure-test each option against feasibility, regulatory reality, and likely Comms objections.
• - Write the full strategic proposal — findings, point of view, recommended options, rationale, and open questions — built to drive collaborative conversation with the client Comms team and internal stakeholders.

Requirements

• 5+ years of experience in PR, corporate communications, editorial, or brand narrative writing — agency, in-house comms team, or newsroom.
• Must be available and responsive during core Eastern Time business hours (approximately 9:00 AM–6:00 PM ET) for working sessions, revision cycles, and real-time collaboration with the Executive Producer, Comms strategy lead, and Account Director. This is a focused, deadline-driven engagement and is not suited to candidates unable to commit dedicated daytime availability alongside other full-time work.
• Proven ability to turn research and competitive analysis into a defensible strategic recommendation, not just a findings deck.
• Direct experience writing in healthcare, pharma, or another regulated category; familiarity with MLR or equivalent review processes strongly preferred.
• Track record placing or drafting contributed content, bylines, trade press, and digital PR in credible publications — you know what actually gets accepted.
• Bachelor’s degree preferred. Portfolio or writing samples required, ideally including a strategic proposal, messaging framework, or placed contributed piece.

Preferred

• Working familiarity with SEO, GEO, or how AI platforms source and cite content is a strong plus.
• LLC a plus.