Responsibilities

• Developing PR strategies and dynamic pitches to meet client objectives and goals
• Strategic planning and execution of the outreach plan
• Initiating new, creative pitches and brand-building opportunities
• Pitching and securing feature stories, brand stories, etc. on the national and regional level across online, print, broadcast and podcast media
• Drafting of press releases as necessary
• Communicating daily with editors/media and continuing to build strong relationships with key editors in business, home, decor, design, lifestyle and more
• Monthly client reporting
• Communicating with clients regularly via email, phone, Slack and virtual meetings; building a strong relationship with clients
• Mentor and manage junior staff to support professional growth.
• Leverage approved AI tools to streamline research and administrative workflows, improving the speed and consistency of daily tasks while strictly adhering to agency data-privacy protocols and ensuring every AI-generated draft undergoes thorough human fact-checking
• JBC brand pitching to relevant media and columns to continue to build the agency’s presence; brainstorming and presenting unique opportunities to continue to elevate JBC’s profile