Responsibilities

• Exemplify and contribute to company core values of Caring (passion for team, projects, success), Curious (continuous journey to learn and add value), Competitive (internal drive to deliver the greatest work and attitude possible)
• Work within company tools to manage the day-to-day activity of all ad campaigns
• Understand and evaluate data and be able to explain results to internal team and to clients, when necessary
• Juggle multiple ad campaigns and share insights as to when to make changes as needed
• Communicate with internal team members and clients to understand client goals and business
• Stay on top of industry trends and changes and share the average day around here
• Internal and external discussions to understand the client’s business goals
• Internal and external discussions to understand the client’s target audience(s)
• Implement quantitative and analytical skills to use and analyze data to achieve strategies and optimizations
• Manage the development and implementation of Paid Search best practices

Requirements

• Willingness and ability to exemplify core agency principles: Caring, Curiosity, Competitiveness
• Prior experience within the digital marketing space (preferably 3-5 years)
• Deep understanding of Google Ads and Bing Ads platforms
• Passion to win and create competitive campaigns, where the focus is on business results
• Experience in running Paid Ad campaigns, review keywords against KPIs, craft engaging ad copy and adjust as needed
• CRO experience through the validation of landing page A/B and multivariate testing
• Experience running Paid Social campaigns including Facebook Ads and LinkedIn Ads, including a deep understanding of building custom audiences
• Experience driving campaign performance, based on increasing quality score for businesses by aligning keywords, ad copy and landing page copy in the client target market
• Possess a working knowledge of advanced bid strategies powered by machine learning in each ad platform
• The chops to make it in a fast-paced, strategy-driven work environment

Benefits

• Highly competitive pay (with tremendous ability to grow further)
• Employee health insurance provided at no cost to you
• Employee supplemental insurance for your dental and vision benefits, also at no cost to you
• A robust digital package of streaming services so you can watch documentaries, stay up to date on industry trends, and/or enjoy your downtime paid for by the company
• Generous PTO offerings (that grows over time)
• Eligibility to participate in the company 401(k) with a free 3% company contribution regardless of how much you contribute (even if you choose not to contribute any on your own) after only six months with us
• All major holidays off, plus the week between Christmas and New Years–in addition to your normal vacation time
• Culture to be who you are. We work with employees on a personal development process to promote their individual ‘Super Power Zone’
• An annual reimbursement for industry related and approved courses and/or seminars
• Consistent feedback on a monthly, quarterly, and annual basis