Responsibilities

• Assist in setting up, launching, and managing paid media campaigns on Google, Meta (Facebook/Instagram), LinkedIn, and YouTube
• Owns campaign strategy — decides which platforms to use, how to allocate budgets, what KPIs to track.
• Advises leadership or clients on digital marketing direction.
• Analyzes data to shape business or marketing decisions (not just reporting metrics).
• Creates and manages budgets for PPC spend.
• Conduct keyword research, write engaging ad copy, and align creative with optimized landing pages to drive conversions
• Support campaign structure development, testing variations (A/B), and applying automation rules to boost performance
• Track lead flow and monitor the quality of leads across platforms
• Collaborate with the intake team to identify trends and recommend improvements to lead targeting and ad strategies
• Support team in prepare weekly and monthly reports showing campaign performance and lead quality metrics

Requirements

• 1-3 years of hands-on experience managing or assisting with Google Ads campaigns
• Strong analytical mindset and comfort working with performance data (Google Analytics, Looker Studio, Excel)
• Familiarity with landing page testing tools (Unbounce, VWO, etc.) and CRM tracking
• Strong written communication and attention to detail
• Ability to thrive in a fast-paced, high-performance environment
• Google Ads certification (preferred)

Nice to have

• Google Ads certification (preferred)

Benefits

• Paid time off and paid holidays
• Opportunities for growth and advancement
• Team outings and sponsored events
• Employee referral bonus programs
• Firm-paid Medical HMO with affordable upgrades
• Firm-paid Life and AD&D insurance
• Low-cost Dental and Vision plans
• 401k
• FSA (Flexible Spending Account)
• EAP (Employee Assistance Program)
• Pet Insurance