PPC Specialist

Portsmouth, NH (Hybrid)

$50K/yr – $95K/yrMid Level2+ years expVolunteer

Posted 2 weeks ago

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Job Summary

Own the PPC lifecycle across multiple clients, delivering targetable campaigns, optimization decisions, and clear reporting from setup through daily management to monthly reviews.

Growth Analytics: analyze CTR, spend, conversions, and ROAS to optimize campaigns.
Campaign Operations: build keyword lists, manage budgets, run daily bid adjustments, and deliver monthly client reports.
Cross-client Collaboration: align on goals, attend calls, and coordinate with teammates to hit targets.

Job Description

Responsibilities

Build highly targeted PPC campaigns (from scratch) across multiple channels.
Manage multiple clients’ expectations, strategies, budgets, and conversions.
Manage and maintain updates for large keyword lists.
Have a clear understanding of clients’ conversion goals.
Monitor performance based on goals, industry standards, and benchmarks.
Daily management of multiple existing PPC accounts (bid adjustments, targeting updates, ad optimization, etc.).
Perform research, analyze websites, document changes, and make decisions regarding optimization.
Perform click-through rate, conversion, spend, and creative analysis to identify growth/optimization opportunities.
Create monthly client reports.
Attend weekly and monthly client calls to provide updates on campaign performance.

Requirements

At least 2 years experience creating and managing Google Ad campaigns (search and remarketing); Bing Ads management and Google Shopping experience is a plus.
Ability to compile and analyze search data and metrics and make decisions regarding campaign direction.
Advanced Excel skills.
Familiarity with SEO and CRO best practices.

Preferred

Google Ads Certification.
Bing Ads Certification.
Google Analytics Certification.
Experience managing paid Facebook and Twitter campaigns.
Experience using WordPress.
Experience with Google Shopping Campaigns.

Vital Design

3.8 Glassdoor

We make you irresistible online with digital marketing, website design, and brand strategy for higher education institutions, B2B companies, and eCommerce. With 20+ years of experience and 100+ talented team members, we deliver time-tested, future-focused solutions for:Paid Digital Media | SEO | Content Marketing | CRO | Video Marketing | Brand Storytelling | Web Development | Social Media Marketing | More |You get:More qualified online leads & sales | Full-funnel pipeline strategy | Omni-channel engagement | Results that matterAll with a bunch of the smartest, nerdiest people you’ll ever meet, and a collaborative, process-driven approach that keeps the wheels on the bus goin’ round and round.We are a full service digital agency with certifications and advanced experience in:- Front-end Web Development- Back-end Web Development- Application Development - SEO Strategy - Email Marketing - Marketing Automation- Conversion Rate Optimization- Brand Strategy- UX/UI- E-commerce- Content Strategy- Social Media Strategy- PPC Advertising- Sales Optimization- Photography- Videography

Founded in 2001

Portsmouth, New Hampshire, USA

119 employees (58 in marketing)

www.vitaldesign.com

64% recommend to a friend

59% CEO approval