Responsibilities

• PPC Campaign Strategy & Management:
• Develop, execute, and optimize PPC campaigns across various platforms like Google Ads, and social media advertising (Meta, LinkedIn, Programmatic, etc.).
• 75%+ of this role would be focused on Google Ads management
• Conduct keyword research and selection for pay-per-click campaigns to maximize budget and ROI
• Leveraging AI in a responsible manager
• 1-2+ years of hands-on Google Ads experience (agency setting preferred but not required)
• Analytics & Reporting:
• Conversion setup and management (ie – Google Enhanced Conversions)
• Analyze campaign performance and report on key metrics
• Provide actionable insights based on data to improve campaign performance
• Utilizing data analytics tools like Databox, Looker [Data] Studio, etc.
• Budget Management:
• Manage the budget for PPC campaigns, ensuring campaigns are optimized and cost-effective
• Monitor and adjust bids to gain better ROI
• Testing & Optimization:
• Perform A/B testing on various campaign elements, including ad copy, landing pages, and call-to-action buttons to improve click-through and conversion rates
• Stay current with PPC best practices and strategies
• Work with web team for landing page setup and optimization
• Communication:
• Collaborate with clients and/or internal team members to understand business objectives and tailor PPC campaigns accordingly (continue) - Prepare and present regular performance reports to clients and internal teams

Requirements

• 1-2+ years of hands-on Google Ads experience (agency setting preferred but not required)

Preferred

• Experience with Databox, Looker Data Studio

Benefits

• Medical, dental, vision insurance offered
• 401(k) retirement plans & company match offered
• Unlimited PTO
• Profit sharing
• And more!