PPC Specialist

Fort Lee, NJ (On-site)

$65K/yr – $75K/yrEntry Level1+ years expFull time

Posted 3 days ago

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Job Summary

You will own hands-on support for launching and optimizing paid media campaigns, driving data-driven improvements across platforms and collaborating with cross-functional teams.

  • Own campaign reporting and performance summaries
  • Support A/B testing of ads, landing pages, and targeting
  • Assist with budget pacing and spend tracking

Job Description

Responsibilities

  • Assist in launching, monitoring, and optimizing paid media campaigns across Google Ads, Apple Search Ads, Bing, Meta, and other relevant platforms.
  • Support keyword research, audience research, and competitive analysis to help improve campaign performance.
  • Track campaign metrics and help identify opportunities to improve CPA, CTR, CVR, and ROAS.
  • Help prepare performance reports and summarize key findings for the PPC Manager.
  • Support A/B testing of ad copy, creative, landing pages, and audience targeting.
  • Collaborate with creative, content, analytics, and product teams to support campaign execution.
  • Help ensure campaigns follow applicable advertising, brand, and responsible gaming guidelines.
  • Assist with budget pacing, spend tracking, and routine campaign maintenance.

Requirements

  • 1–2 years of experience in PPC, SEM, paid social, digital marketing, or campaign coordination.
  • Familiarity with Google Ads and basic performance marketing concepts.
  • Strong attention to detail and comfort working with data, spreadsheets, and reporting tools.
  • Good communication skills and a willingness to learn in a fast-paced environment.
  • Ability to stay organized while supporting multiple campaigns and priorities.
  • Industry experience in iGaming or Gaming is a plus.

Benefits

  • Bonuses : Discretionary, performance based
  • Benefits : Comprehensive medical, dental, and vision + 401(k)
  • Time Off : Generous PTO policy
  • Perks : Partially subsidized in-office breakfasts and lunches
  • Culture : Collaborative team that celebrates milestones and wins together
  • Growth : Professional development and ownership within a scaling organization

Marketing Team

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