Responsibilities

• Lead end-to-end strategy and execution of Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns
• Design campaign architecture across match types (broad, phrase, exact) and campaign types (auto vs. manual)
• Oversee product targeting, category targeting, and audience-based campaigns
• Manage large-scale ad accounts across multiple ASINs, product lines, and marketplaces (US, UK, EU, etc.)
• Conduct advanced keyword research using tools such as Helium 10, DataDive, Brand Analytics, and Search Term Reports
• Identify high-value competitor ASINs and build data-driven product targeting strategies
• Develop and maintain comprehensive negative keyword lists to reduce wasted spend
• Lead bid strategy across placements (top of search, product pages, rest of search)
• Apply time-of-day, seasonal, and performance-based bid adjustments
• Manage and pace daily and monthly budgets to maximize share of voice and ROI
• Own key advertising metrics: ACoS, TACoS, ROAS, CTR, CVR, impressions, and new-to-brand sales
• Pull, analyze, and act on Search Term Reports to continuously harvest converting keywords
• Track organic vs. paid rank to measure the halo effect of ad spend on BSR
• Deliver clear, insightful weekly and monthly performance reports to clients and stakeholders
• Build and maintain a clean, scalable account structure across portfolios with budget caps
• Develop and enforce naming conventions and campaign organization standards
• Manage advertising across multiple client accounts and marketplaces simultaneously
• Identify and execute growth opportunities tied to new product launches, deal events (Prime Day, Black Friday, Cyber Monday), and seasonal trends
• Develop full-funnel advertising strategies that align with client business goals
• Collaborate cross-functionally with account managers, SEO, and creative teams

Requirements

• 3+ years of hands-on Amazon PPC / Advertising experience
• Amazon Ads Certification (current)
• Proven track record of managing and scaling ad budgets with measurable results
• Deep expertise in Sponsored Products, Sponsored Brands, Sponsored Display, and DSP
• Advanced proficiency with tools such as Helium 10, DataDive, or similar platforms
• Strong command of Amazon metrics: ACoS, TACoS, ROAS, CTR, CVR
• Experience managing multi-marketplace accounts (US, UK, EU, etc.)
• Excellent analytical, organizational, and communication skills

Preferred

• Experience with Amazon DSP and programmatic advertising
• Familiarity with Facebook / Meta Ads or other paid channels
• Agency background managing multiple client accounts simultaneously
• Experience with deal event strategy (Prime Day, BFCM)

Benefits

• Competitive hourly rate (based on experience)
• Permanent work-from-home setup
• Flexible, fully remote work environment
• Opportunities for professional development and career advancement
• Access to industry-leading tools, courses, and SOP libraries
• Collaborative, growth-focused team culture