PPC Analyst

USA (Remote)

$45K/yr – $75K/yrMid Level5+ years exp

Posted 3 months ago

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Job Summary

Drive client relationships and media strategy execution for a senior client-services role in a digital advertising environment.

  • Own client relationships and translate objectives into media plans.
  • Must-have: 5+ years managing online campaigns and 6+ years in client-facing roles.
  • Standout: Cross-functional collaboration with Sales, Optimization, and operations.

Job Description

Responsibilities

  • Own client relationships by building trust, communicating transparently, and delivering results against shared business objectives.
  • Align on goals, manage expectations, and coordinate internal partner teams to deliver the agreed approach.
  • Run regular performance reviews (weekly/monthly) that connect results to client goals and clearly communicate wins, risks, and next steps.
  • Translate client objectives into media strategies and campaign implementation plans.
  • Partner with Sales and Optimization to execute strategy, optimize performance, and exceed client business goals.
  • Advise clients on near-term and upcoming strategies to improve performance and results.
  • Maintain a consistent marketing message across channels (search, display, social, and owned/operated digital and print).
  • Use CRM, ad platforms, and LocaliQ proprietary tools daily to manage workflows and support campaign execution.
  • Monitor daily performance, identify trends, discuss results with clients, and recommend optimizations and new tactics.
  • Coordinate with ad operations and digital solutions teams to deliver on client objectives and resolve issues quickly.

Requirements

  • Bachelor's degree in general business, economics, finance, marketing, advertising, public relations, journalism, or English
  • 5+ years hands-on experience managing online/digital advertising campaigns
  • 6+ years of client facing service/account management experience
  • Google Ads & Google Analytics Certification
  • Moderate Excel and PowerPoint skills required
  • Ability to quickly master business processes, marketing and technology concepts

Preferred

  • Experience with digital marketing publishing systems and related workflows
  • Proactive, creative and analytical thinking
  • Experience with programmatic display and multiple platforms (e.g., Simpli.fi, TikTok, Snapchat, LinkedIn)
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Founded in 1982
McLean, Virginia, USA
2.9K employees (977 in marketing)
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35% CEO approval

Traffic Signals

Monthly Visitors
134.6M
Monthly Google Ads Budget
$10.9K
Traffic Source Mix
Search
42.7%
Direct
48.9%
Referral
5.2%
Social
2.6%
Paid
0.4%

Headcount Trend

Current headcount: ~2.6K

Marketing Team

Marketing Team Size
763 (26% of company)
Marketing Roles Posted (Last 30 Days)
9

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