Associate Director, Paid Search & Feed Strategy
Starcom
Plano, TX (Remote)
$97K/yr - $140K/yrAgencyFull-timeSenior level5+ years exp.
1 day ago
PPC ANALYST
USA (Remote)
$15/hr – $35/hrMid LevelFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive paid search management and optimization for clients, coordinating Google/Bing Ads and cross-channel efforts.
- Must-have: 6+ months of SEM/PPC management experience.
- Standout: hands-on use of Google Ads Editor and Excel data analysis.
- Bonus: Google Ads Certification and cross-channel ad experience.
Job Description
Responsibilities
- Conducting keyword research and writing copy for ads.
- Structuring campaigns and ad groups and determining the best settings.
- Working with large data sets in Excel and uploading data/content for ads using the Google Ads Editor tool.
- Creating, analyzing, and optimizing Google Ads and Bing Ads campaigns for clients across varying industries.
- Ensuring that all Google Ads and Bing Ads campaigns are optimized to bring highly targeted traffic to our clients’ online stores while also ensuring a very strong ROI for every client’s marketing budget.
- Regularly consulting with the Google Ads Manager, SEO team and other stakeholders to ensure Google Ads and Bing Ads strategies are in line with the client’s brand, budget, and overall marketing goals.
- Monitoring the success of campaigns using various reporting tools.
- Analyzing campaign metrics/data and providing interpretation and suggestions for improving performance to the Manager.
- Conducting AB testing across ads and landing pages.
- Reviewing traffic in Google Ads.
Requirements
- A minimum of 6 months experience managing SEM / PPC campaigns.
- Experience with the Google Ads Editor and Bing Ads Editor.
- Experience using the Keyword Planner Tool, or other keyword research tools.
- The availability to work 40 hours per week from 9:00 am to 6:00 pm PST.
- The ability to adapt in a diverse and multicultural environment.
- A reliable workstation with a fast computer, microphone and speakers, reliable internet and power if working remotely.
- Knowledge of account KPI selection, measurement and reporting.
- Ability to manipulate large Google Ads data sets in Excel with vlookup/VBA.
Preferred
- One or more years of professional Google Ads experience (preferred).
- Google Ads Certification (preferred).
- Bing and Facebook paid advertising experience (preferred).
- A high proficiency in Microsoft Excel, Gmail, Google Docs, and Basecamp (preferred).
Benefits
- The most competitive profit-sharing bonus plan in the industry, paying up to 50% of company profits to full-time employees each month.
- A highly competitive Paid Time Off plan, promoting quality work-life balance.
- Subsidized gym memberships to help team members feel their best.
- Medical, dental, vision, and life insurance packages for all US-based team members.
- International Health Insurance Reimbursement Program for all international team members, a benefit unique to Coalition.
- Device upgrade and learning reimbursement programs.
- Motivating career development plans with clearly defined goals and rewards.
- Plus, 100% of our team works remotely with the support of time tracking software. Our company culture specializes in supporting remote team members, and we’ve been doing so for more than a decade. CT welcomes your application, wherever in the world it's coming from!
Coalition Technologies
4.4 Glassdoor
Coalition Technologies is one of the leading SEO & web design agencies in the United States. Our purpose is to provide exceptional online marketing services to a wide variety of clients and industries and we do that by using data to inform the strategies employed by some of the best and brightest people in our industries.Our purpose and values would be meaningless if we didn’t have the people to carry them out. We are a team of expert developers, inspired creatives, passionate digital strategists, and talented marketers. Coalition’s team is 250+ people strong in Los Angeles, India, the Philippines, Europe, and Seattle.Coalition has a 97% client retention rate and a 99% client satisfaction rate. Our customers earn a combined $80,000,000 in revenue each month through online sales. They also receive nearly 22,000,000 visits each month through their websites.Founded in 2009 by one of the country’s leading SEO minds, we have powered our success by working harder and working smarter than our competitors. Whether you need a good Los Angeles web design company, a skilled SEO team or a top notch branding agency, don't settle for an inferior Los Angeles web design company, Coalition Technologies is your solution.Let us show you how we can benefit your business in tremendous ways. Call us at 310-827-3890 or email sales@coalitiontechnologies.com.
Founded in 2009
Los Angeles, California, USA
307 employees (165 in marketing)
85% recommend to a friend
87% CEO approval
Traffic Signals
Monthly Visitors
109.3K
Monthly Google Ads Budget
$130.3K
Traffic Source Mix
Search
52.1%
Direct
36.2%
Referral
8.2%
Social
2.5%
Paid
1%
Headcount Trend
Current headcount: ~307
Marketing Team
Marketing Team Size
146 (48% of company)
Median Career Experience
9 years
Median Tenure
5.2 years
Marketing Roles Posted (Last 30 Days)
8
People
Marketing Leadership
Rebecca Fairbanks
Vice President of Marketing Services
At the company for 11 years 10 months
Derek Wilson
Senior Digital Marketing Project Manager
At the company for 2 years 10 months
Haroon Saadat
Paid Marketing Project Manager
At the company for 1 year 9 months
Elyssa Engler
Marketing Project Manager
At the company for 5 years
