Responsibilities

• Uncover, analyze, and translate category trends, conversations, behaviors, or changes in the category for consideration of creative team
• Bring insight on category and the consumer subcultures surrounding it to weekly brainstorming sessions to guide team in making relevant content
• Have a strong pulse on social platform best practices, understanding most opportunistic and relevant formats and topics, and algorithm nuances
• Develop unique audience cohorts based on social conversation, category behaviors, and quantitative + qualitative research
• Ongoing monitoring of brand’s social channels to track interactions (comments, engagements, DMs, etc) and interpret what they’re signaling about consumer preference
• Use third party tools (Brandwatch, Pulsar, etc.) to monitor brand mentions, category conversations, and wider consumer sentiment
• Read every comment across all social posts from brand to identify themes in perception, and understand how that tracks against brand goals
• Go beyond community management to own community engagement: interact with consumers on behalf of brand, maintaining consistency with brand voice, and using the opportunity to probe further insights
• Support development of creative briefs and workshops through social listening, influencer mining, data analysis, etc.
• Proactively uncover transformational insights for brand and the subcultures of the opportunistic cohorts

Requirements

• A subculture expert (preferably within food, beauty, or pop culture) and a contributor to the category through content development, thought leadership, or tangible in-category experience
• Consider yourself a Social Media “know it all” and have experience working across a variety of social platforms: Facebook, Twitter, Instagram, TikTok, Pinterest, etc.
• Able to identify themes and translate them into thoughtful insights and actionable recommendations that align with brand objectives
• Innate curiosity and ability to adapt + be flexible, whether with new tools, platforms, processes, etc.
• Any experience using the following social listening or research tools a plus but not mandatory: Brandwatch, Pulsar, Google/Pinterest Trends, GWI
• Experience putting together presentations in written form using Google Slides
• Strong writing and verbal skills, Able to effectively communicate with cross-functional teams and bring enthusiasm and proactivity to the work

Benefits

• Employer-sponsored 401k with match
• Medical, Dental, and vision coverage
• Unlimited PTO
• Caregiver (Parental) Leave
• Health and Wellness benefits