Portfolio Marketing Manager, Global Diagnostics

New Jersey, USA (Remote)

$129K/yr – $209K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Lead global portfolio marketing for animal health diagnostics and devices, owning strategy, GTM, and P&L across regions.

  • Own portfolio strategy and GTM execution with cross-functional governance across regions.
  • Must-have: 8+ years in diagnostics/medical devices portfolio marketing with global scope.
  • Standout: P&L ownership and cross-region leadership across product lines.

Job Description

Responsibilities

  • Portfolio Strategy: Develop and lead global marketing strategies for the assigned product portfolio and any affiliated services.
  • Lifecycle Management: Oversee the commercial aspects of the entire product lifecycle, from new product launches to end-of-life strategies.
  • P&L Responsibility: Lead financial modeling (forecasting) and product-level financial performance, including revenue, gross margin, and profitability targets.
  • Market Analysis: Conduct market research and competitive analysis and synthesize complex data into strategic insights that inform on trends, customer needs, and growth opportunities.
  • Go-to-Market Execution: Develop and implement go-to-market strategies, including pricing, messaging, and promotional activities.
  • Sales Enablement: Provide sales teams across the globe with marketing materials, training, and tools to drive commercial success.
  • Innovation & Pipeline Development: Work with Product, R&D, Medical and external partners to identify and develop new product opportunities.
  • Cross-Functional Collaboration: Partner with regional marketing teams, product, medical, finance, and supply chain to ensure global alignment.
  • Customer Engagement: Gather insights from veterinarians, distributors, and industry stakeholders to refine portfolio strategy.
  • Global Portfolio Governance: Establish and drive portfolio governance frameworks, including prioritization, resource allocation, and performance tracking across regions and product lines.
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Zoetis

3.9 Glassdoor

The world’s leading animal health company. We’ve been innovating ways to predict, prevent, detect, and treat animal illness for over 70 years, and we continue to stand by those raising and caring for animals worldwide – from veterinarians and pet owners to livestock farmers. Our leading portfolio and pipeline of medicines, vaccines, diagnostics and technologies make a difference in over 100 countries.This page is sponsored by Zoetis.Community Guidelines:This page is intended for learning more about how Zoetis is advancing care for animals. We aspire to create a supportive community, but there are some guidelines to which posts and comments on this page must adhere.If your post references a side effect related to any Zoetis product, we may contact you for more information. To monitor the safety of Zoetis products, we advise you to call our Veterinary Medical Information and Product Support Team at 1-888-963-8471; Support Team is available Mon-Fri 9am to 6:30pm ET.We reserve the right to remove any post/comment that violates LinkedIn Guidelines. We respectfully request that you refrain from posting comments including:Unsolicited and/or unverified medical adviceVulgarity and/or profanityDiscriminatory and/or derogatory comments, hate speechPolitics and religionPersonal attacks and/or threatsPromotion of illegal activityCopyright/trademark infringementsTopics that may be considered spam/advertisingOur regular business hours are Mon-Fri 9am to 5pm ET. Zoetis does not endorse and is not responsible for information and opinions shared by community members. The information shared is provided for educational purposes only and is not intended to replace discussions with an animal healthcare professional. Testimonials represent individual experience only and the experiences and opinions of community members may be unique to the speaker. Terms of Use: https://www.zoetis.com/terms-of-use

Founded in 2013
Parsippany, New Jersey, USA
12K employees (619 in marketing)
76% recommend to a friend
89% CEO approval

Traffic Signals

Monthly Visitors
250.4K
Monthly Google Ads Budget
$2.2K
Traffic Source Mix
Search
39.8%
Direct
51.8%
Referral
5%
Social
2.1%
Paid
0.7%

Headcount Trend

Current headcount: ~12K

Marketing Team

Marketing Team Size
474 (4% of company)
Median Career Experience
16 years
Median Tenure
5.5 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$3.6B
Last Raise
$1.8B
Post IPO Debt, 3 months ago

Funding History

  • Dec 2025
    Post IPO Debt • $1.8B
  • Aug 2025
    Post IPO Debt • $1.9B
  • Mar 2023
    Grant • $15.3M

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