Responsibilities

• Research features and benefits and how they translate to value for a specific product
• Utilize processes and resources to gather competitive/market intelligence
• Understand the needs of customers and patients and create a compelling value proposition
• Effectively use and interpret qualitative and quantitative research
• Utilize market research and third-party data to identify key industry trends
• Collaborate cross-departmentally to participate in the new product development (NPDP) process
• Understand new product development process and its effect on the business
• Build financial business case model to support new product development funding and product return on investment
• Collaborate with Product Marketing to build new product launch plan from Project Business Case Model
• Leverage core competencies and the strategic assets of the organization to maximize new product development and launch planning

Requirements

• Bachelor's degree required in Marketing, Business, Engineering, Life Sciences, Biomedical Engineering, Healthcare Administration, Clinical Sciences, or related field.
• 4+ years of experience in upstream marketing, product management, product planning, strategic marketing, commercial strategy, new product development, innovation management, healthcare consulting, or related healthcare/medical device business functions

Preferred

• MBA or advanced degree preferred (Marketing, Business, Healthcare Management, Engineering, Life Sciences, Clinical Sciences).
• 2+ years of medical device, healthcare technology, orthopedic, surgical, spine, trauma, sports medicine, robotics, capital equipment, or healthcare marketing experience
• Experience leading products through the New Product Development Process (NPDP)
• Experience gathering Voice of Customer (VOC) insights from physicians, surgeons, healthcare professionals, and key opinion leaders (KOLs)
• Experience partnering with R&D to define product requirements and commercialization strategy
• Experience developing product roadmaps and business cases
• Ability to independently define product strategy and project direction

Benefits

• 12 paid holidays annually
• Total rewards package including bonuses, healthcare, insurance benefits, retirement programs, wellness programs, service and performance awards
• Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program.
• Financial benefits include: Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance.