Responsibilities

• Drive marketing analytics for credit card acquisition campaigns, ensuring we reach the right customers with the right offers.
• Partner with Marketing, Product, and Risk to translate data into actionable strategies
• Measure and optimize campaign performance — identifying opportunities to improve conversion, efficiency, and ROI.
• Explore new data sources, customer signals, and tools to help us stay at the cutting edge of personalization and targeting.
• Share insights with senior leaders and help influence decision-making at one of the fastest-growing areas of the bank.

Requirements

• 2–4 years of analytical experience in marketing, credit cards, consumer banking, or a related data-driven role.
• Proficiency in data tools (SQL, SAS, Python, or similar) with the ability to analyze and present large datasets clearly.
• A strong mix of analytical skills and marketing curiosity — you love digging into data and thinking about customer behavior.
• Collaborative mindset and the confidence to contribute ideas in cross-functional settings.
• 3+ years of relevant / direct industry experience (as per Work Experience).
• Education: Bachelors
• Certifications: No Required Certification(s)
• Licenses: No Required License(s)

Preferred

• Analytical Thinking
• Credit Risks
• Data Analytics
• Financial Analysis
• Model Development
• Operational Risks
• Quantitative Models
• Risk Appetite
• Prior experience in Financial Services is a plus.

Benefits

• PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.
• In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.
• To learn more about these and other programs, including benefits for full time and part-time employees, visit pncthrive.com.