Planning & Campaign Excellence Specialist

New York, USA (On-site)

$55K/yr – $65K/yrMid Level2+ years expOther

Posted 3 months ago

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Job Summary

Drive end-to-end media planning across streaming TV, digital video, display, audio, and mobile to support Locality’s business growth.

  • Own end-to-end media plan development and delivery across channels.
  • Must-have: basic media math and digital media concepts.
  • Standout: cross-functional collaboration with Account Executives and Client Success for data-driven proposals.

Job Description

Responsibilities

  • Manage and support the development and execution of media plans across streaming TV, digital video, display, audio, and mobile channels
  • Maintain knowledge and expertise of Locality’s products and pricing, and ensure plans are built accordingly to nurture the health of Locality’s business
  • Assist in gathering inventory forecasts and inputting campaign data into planning management systems
  • Collaborate with Account Executives and Client Success Managers to build strategic, data-driven proposals
  • Provide and ensure accuracy and timeliness in plan delivery, campaign setup, and all required campaign updates
  • Help document and improve planning processes, workflows, and best practices to drive efficiency and scalability
  • Leverage data to identify insights and help tell a clear, compelling story around campaign strategy and performance
  • Evaluate client goals and KPIs to help inform campaign strategy and channel mix
  • Maintain working knowledge and proficiency in all Locality systems and tools, across planning platforms, DSPs, and CRM systems

Requirements

  • A bachelors degree in business, marketing, advertising or related field is preferred
  • Internship or 0–2 years of experience in media, marketing, analytics, or a related field
  • Basic knowledge of media math, terminology and digital media concepts
  • Proficient data entry and order management skills
  • Highly organized and detail-oriented, with a strong focus on process and execution
  • Strong communication skills, with the ability to collaborate effectively across teams
  • Self-starter with a sense of ownership and a desire to continuously learn and grow
  • Exceptional organizational skills with a focus on accuracy, urgency, and quality

    Benefits

    • an excellent benefits package (including but not limited to health care benefits, retirement benefits and paid days off)
    Locality logo

    Locality

    We believe in the power of community to create a fairer society. Locality supports local community organisations to be strong and successful. Our national network of over 2,000 members helps more than 400,000 people every week. We offer specialist advice, peer learning and campaign with members for the community sector.

    Founded in 2011
    London Colney, England, GBR
    215 employees (16 in marketing)

    Traffic Signals

    Monthly Visitors
    8.5K
    Traffic Source Mix
    Search
    54.3%
    Direct
    34.3%
    Referral
    8.5%
    Social
    1.8%
    Paid
    0.9%

    Headcount Trend

    Current headcount: ~215

    Marketing Team

    Marketing Team Size
    12 (6% of company)
    Median Career Experience
    13.5 years
    Median Tenure
    3.8 years