Responsibilities

• Lead product managers and other cross-functional team members to develop product positioning, feature development, go-to-market strategy, sell-in content, and sustaining marketing strategies.
• Develop, manage, and own relationships with a cross-functional team, including marketers on the channel marketing teams, creative teams, PR, sales, customer support and more to ensure a comprehensive approach to the product narrative.
• Advocate for the user across cross-functional teams, ensuring all marketing strategies and tactics align with overarching product positioning, consumer need, and messaging strategy.
• Serve as the product expert both internally and externally to ensure the product is accurately represented across all marketing and sales related assets including a well rounded understanding of the competition and market.
• Gather actionable customer insights, working with the Insights team, from surveys, interviews, and usability testing to inform product and marketing strategies.

Requirements

• Bachelor's degree or equivalent practical experience.
• 6 years of experience leading product-level marketing in consumer technology, with a focus on hardware products and experience with software feature cycles.
• Experience with product marketing, including user research, planning, crafting positioning/messaging, and developing creative assets across all modern marketing channels.
• Experience managing cross-functional teams or cross-team projects.

Preferred

• Experience in product marketing, consumer marketing, and insights in consumer hardware or other goods with fixed launch timelines.
• Experience working with software teams including feature development and GTM strategies.
• Understanding of the GTM process through product concept phase, to asset creation to, launch, and post launch marketing support.
• Demonstrated ability to think strategically about complex issues, leading to thoughtful recommendations and action plans that can then be worked on with product management to deliver relevant consumer products.
• Exceptional skills working in an organization and experience successfully collaborating with cross functional teams across geographies.
• Strong communication skills.