PI Advertising Director

Maitland, FL (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Drive strategic personal injury paid media campaigns and client-ready recommendations as a senior marketing strategist.

  • Own or lead full-funnel strategy for law firm clients, with performance analysis and proposal decks.
  • Must-have: 5+ years in legal marketing or agency-side strategy with paid search/social leadership.
  • Standout: Ability to translate data into actionable recommendations and client-facing materials.

Job Description

Responsibilities

  • Support Paid Media Strategy
  • Partner with the Personal Injury Paid Media team to develop and execute strong campaign strategies for law firm clients.
  • Advise creative strategy including A/B testing in images, copy, landing pages, videos, etc.
  • Review paid search and paid social performance to identify trends, opportunities, and areas for improvement.
  • Guide recommendations around budgets, targeting, landing pages, and lead quality.
  • Identify, strategize, and execute to improve lead volume, signed case volume, and acquisition costs.
  • Create proposal decks for prospective and current law firm clients.
  • Develop simple, clear strategy recommendations that explain opportunities, budgets, KPIs, and next steps.
  • Turn marketing ideas and performance data into client-ready slides.
  • Support leadership with strategic client presentations and new business opportunities.

Requirements

  • 5+ years of experience in marketing strategy, legal marketing, law firm marketing, or agency-side client strategy.
  • Experience as a Law Firm or Legal Agency paid marketing leader.
  • Strong background in personal injury or plaintiff-side legal marketing.
  • Experience with paid search and paid social strategy.
  • Strong data analysis skills.
  • Experience building proposal decks, client presentations, or marketing plans.
  • Understanding of lead generation, intake, conversion tracking, and signed case acquisition.
  • Strong communication and collaboration skills.

Preferred

  • Familiarity with platforms such as Google Ads, Meta Ads, LSAs, GA4, Looker Studio, PowerBI, Domo, Salesforce (Litify), HubSpot, Lead Docket, Filevine, Smart Advocate, and similar tools and software platforms.
  • Familiarity with legal advertising compliance.
  • Agency experience, experience working with multiple law firm clients, or experience leading marketing efforts for a personal injury law firm.

Benefits

  • 401(k): Match 100% of employee contributions up to 4% of compensation.
  • Unlimited Manager Approved Paid Time Off.
  • Health Insurance: Aetna PPO & EPO options (Subsidized $300 per month).
  • Dental & Vision Insurance: Guardian.
  • Company-provided MacBook.