Responsibilities

• Optimize and scale performance across core ad channels, job board placements, and acquisition workflows to support network expansion
• Build, launch, and manage new ad campaigns and content across paid channels (Meta, LinkedIn, Google ecosystem, emerging channels, etc)
• Conduct rigorous A/B testing on ad creative, audience targeting, landing pages, and bidding strategies to continuously improve CAC and conversion rates
• Partner with internal teams and agencies to ideate on briefs and develop creative assets that drive engagement and elevate brand storytelling
• Support on the provider referral program, monitoring funnel performance and identifying opportunities to improve participation and conversion
• Marketing Operations Support and Process Optimization
• Identify opportunities to improve process across end to end marketing workflows, increasing speed of ad campaign builds and launches while maintaining a high bar for quality
• Build and maintain performance dashboards tracking key funnel metrics from impression to provider onboarding, enabling quick identification of gaps and improvement opportunities
• Deliver performance analysis and strategic recommendations to optimize budget allocation across channels
• Manage vendor and partner relationships to ensure consistent delivery and brand alignment, while also evaluating new partners to elevate performance

Requirements

• 3+ years of hands-on experience in performance marketing and growth operations, managing substantial budgets with a proven track record of driving results (strong proficiency in Meta and LinkedIn advertising required, healthcare and/or two-sided platform experience a plus)
• Possess analytical rigor with the ability to translate complex data into clear insights and actionable recommendations for cross-functional stakeholders
• Experience navigating a Martech stack; both in leveraging existing tools to improve process/generate insights and in identifying gaps where new vendors could drive further growth (HubSpot, Looker, and/or Tableau experience a plus)
• Strong problem-solving skills and an ownership mindset; you take initiative and can build and execute in ambiguous environments
• Proven ability to manage recurring workflows and optimize for speed and accuracy
• Excellent communication and collaboration skills, with comfort managing external vendors
• Comfort with AI tools for marketing operations (ChatGPT, Claude, etc.) and eagerness to integrate them into daily workflows