Responsibilities

• Build and scale Sierra's international performance marketing function, defining and executing the strategy to grow pipeline across EMEA and APAC by owning paid search, paid social, and the systems, channels, and processes that will scale across regions.
• Develop localized go-to-market strategies by partnering closely with regional Marketing and Sales teams, ensuring targeting, messaging, creative, and copy reflect how buyers research and purchase in each market rather than relying on a one-size-fits-all global approach.
• Identify and optimize regional growth channels, sourcing and testing local advertising platforms, influencers, communities, trade publications, and other market-specific opportunities while ensuring accurate account and persona targeting.
• Lead strategy and hands-on execution, driving targeting, positioning, campaign creation, bid optimization, budget allocation, creative development, and continuous experimentation across audiences, messaging, channels, and regions.
• Leverage data, attribution, and AI to optimize regional pipeline and revenue performance, make smarter investment decisions, automate workflows, and scale experimentation and impact across international markets.

Requirements

• 7–10 years of B2B performance marketing experience with deep hands-on ownership of paid search and paid social, a proven track record of owning pipeline targets, partnering closely with Sales, and expert-level proficiency across Google Ads, Microsoft/Bing Ads, LinkedIn Ads, and Meta/Facebook Ads.
• Strong international and localization experience, including identifying and activating market-specific advertising channels, ensuring accurate account and persona targeting, and adapting campaigns for local markets beyond simple translation.
• Exceptional strategic and executional capabilities, with the ability to develop targeting, messaging, and competitive positioning while executing campaign structure, platform optimization, bid strategy, budget allocation, copy, and creative in close partnership with cross-functional teams across regions and time zones.
• A data-driven operator with a bias for experimentation, leveraging attribution, marketing operations, CRM and marketing automation platforms to connect spend to pipeline and revenue, forecast performance, and turn complex data into actionable insights.
• A self-starter who thrives in high-growth environments, embraces ambiguity, is passionate about AI and automation, and is motivated by building scalable programs and processes from the ground up while maximizing ROAS.

Preferred

• Experience leading B2B marketing across international markets (EMEA and/or APAC) with a strong understanding of regional buyer behavior, channel preferences, regulatory and privacy considerations, and proficiency in one or more non-English languages.
• Hands-on experience with modern GTM tooling, including Clay and data enrichment platforms, along with expertise in ABM strategies targeting named accounts in high-ACV, enterprise sales environments and marketing technical or AI products to sophisticated B2B buyers.
• A relentless experimentation mindset, with a constant pipeline of new ideas to test, optimize, and scale to improve targeting, campaign performance, and growth.

Benefits

• Flexible (unlimited) paid time off
• Medical, dental, and vision benefits for you and your family
• Life insurance and disability benefits
• Retirement plan dependent on country of employment
• Parental leave
• Fertility and family building benefits through Carrot
• Lunch, as well as delicious snacks and coffee to keep you energized
• Discretionary benefit stipend giving people the ability to spend where it matters most
• Free alphorn lessons
• These benefits are further detailed in Sierra's policies, may vary by region, and are subject to change at any time, consistent with the terms of any applicable compensation or benefits plans. Eligible full-time employees can participate in Sierra's equity plans subject to the terms of the applicable plans and policies.