Responsibilities

• Own Gakku's end-to-end social advertising creative process, from ideation and scripting to talent sourcing, production coordination, editing direction, and final deliver Develop high-performing paid social ads through compelling copywriting, creative storytelling, and strong visual executio Manage relationships with external agencies, creators, actors, and video editors to ensure efficient workflows and high-quality deliverable Analyze creative performance using data-driven frameworks and continuously optimize messaging, hooks, visuals, and overall ad effectivenes Identify winning creative patterns, scalable formats, and best practices to contribute to Gakku's advertising playbook and improve ROA Stay up to date with social media trends, platform best practices, and emerging creative formats to keep campaigns fresh and competitiv

Requirements

• ons2+ years of full-time experience in performance marketing, creative strategy, or growth marketing for consumer apps or at a marketing agen cy.Experience marketing B2C mobile or web applications, such as productivity, education, language learning, marketplace, or subscription-based produc ts.Proven experience creating and optimizing paid social advertising creatives across platforms such as Meta, TikTok, and YouTube

Preferred

• us.S.Previous experience in management consulting or strategy & operations is a pl