Responsibilities

• Performance Analysis and Business Diagnosis Integrate media and marketing (site, paid, owned, media) with business (inventory, pricing, incentive, demand, competitive) to create a connected tip to tail view of GM’s marketing performance.
• Interrogate data at granular levels—including channel, campaign, audience, creative, geography, nameplate, funnel stage, inventory condition, offer, and time period —to identify meaningful patterns and exceptions.
• Conduct multiple levels of root-cause analysis to explain performance drivers, anomalies, risks, and opportunities.
• Reconcile conflicting data sources, validate definitions and methodologies, pressure-test assumptions, and clearly identify limitations.
• Build analytical models and frameworks that support scenario planning, forecasting, prioritization, and investment decisions.
• Executive Narratives and Strategic Recommendations Translate complex analysis into concise, executive-ready narratives that clearly explain what happened, why it happened, what it means, and what actions should consider .
• Connect detailed marketing findings to broader brand, customer, commercial, and enterprise priorities.
• Develop presentations, performance narratives, and decision frameworks tailored to senior marketing and cross-functional audiences.
• Deliver clear recommendations with defined implications, tradeoffs, risks, and expected outcomes.
• Hands-On Analytics and Measurement Be a data detective. Build and maintain simple Excel models and become super users of existing dashboards, scorecards, reconciliations, and diagnostic views while continuing to investigate the underlying data.

Requirements

• Bachelor’s degree required.
• 5+ years of experience in marketing strategy, performance marketing, analytics, marketing intelligence, management consulting, or a related discipline.
• Demonstrated ability to personally lead complex analyses, getting hands on with data in Excel or similar analytical tools, and translate findings into strategic recommendations.
• Advanced Excel capabilities, including complex formulas, pivots, data manipulation, model building, scenario analysis, and quality assurance.
• Experience using dashboards and visualization tools while maintaining direct engagement with granular source data.
• Strong analytical problem-solving skills, including source reconciliation, assumption testing, performance decomposition, and multi-level root-cause analysis.
• Working knowledge of paid media, SEO, CRM, websites, audience planning, funnel optimization, marketing measurement, and test-and-learn practices.
• Excellent written, verbal, presentation, and data-storytelling skills, including experience communicating with senior leaders.
• Proven ability to influence cross-functional partners and manage multiple high-priority workstreams.
• LI-MO1

Benefits

• Benefits Overview From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources .