Performance Growth Marketer at EPIC Health System LLC | Southfield, MI

Performance Growth Marketer

Southfield, MI (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

The other 99% submit and hope. You're about to do something different.

Drive patient and customer acquisition and scalable growth for EPIC Health through data-driven experimentation and multi-channel campaigns.

Drive multi-brand growth through paid media, partnerships, and local activation to acquire patients and members.
Must-have: 3+ years in growth or performance marketing with measurable results.
Standout: Hands-on with Meta/Google Ads, marketing automation, and analytics dashboards.

Drive patient and customer acquisition across multiple EPIC Health brands and service lines
Launch and optimize campaigns across paid media, referral, partnership, community, and local marketing channels
Build scalable acquisition strategies that increase volume while improving conversion efficiency
Build, manage, and optimize marketing funnels from first touch through conversion
Improve conversion rates and reduce acquisition costs through ongoing optimization
Develop landing pages, campaigns, workflows, and follow-up strategies that drive measurable growth
Test new marketing ideas, audiences, offers, messaging, and creative regularly
Conduct A/B testing across ads, landing pages, email, SMS, and conversion flows
Analyze campaign performance and optimize based on ROI, CPL, CPA, conversion rate, and retention metrics
Monitor and report on growth KPIs and campaign performance

Bachelor’s degree in Marketing, Business, or related field required
3+ years of experience in growth marketing, performance marketing, demand generation, or customer acquisition
Proven ability to drive measurable growth and acquisition results
Hands-on experience with: - Meta Ads and Google Ads - Paid acquisition and retargeting campaigns - CRM and marketing automation platforms (Go High Level or similar) - Google Analytics and performance reporting tools
Strong understanding of conversion optimization, customer journeys, and marketing funnels
Data-driven mindset with strong analytical and problem-solving skills
Experience with A/B testing and performance optimization
Comfortable working in a highly iterative, fast-moving environment
Strong project management and execution skills
Someone who prefers testing over overthinking and can move quickly from idea to execution

Experience in healthcare, wellness, membership, or multi-location service businesses
Experience with local marketing and community-based acquisition strategies
Familiarity with call center conversion workflows and lead management systems