Performance Growth Marketer at Epic Health System | Southfield, MI

Performance Growth Marketer

Southfield, MI (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

The other 99% submit and hope. You're about to do something different.

Drive growth marketing for EPIC Health by acquiring patients across multiple brands and optimizing funnels.

Own growth initiatives across EPIC Health brands from paid media to referral channels.
Must-have: 3+ years in growth or performance marketing with proven acquisition results.
Standout: Experience with Meta Ads, Google Ads, CRM platforms, and rapid experimentation.

Growth & Customer Acquisition: Drive patient and customer acquisition across multiple EPIC Health brands and service lines
Launch and optimize campaigns across paid media, referral, partnership, community, and local marketing channels
Build scalable acquisition strategies that increase volume while improving conversion efficiency
Campaign Execution & Funnel Optimization: Build, manage, and optimize marketing funnels from first touch through conversion
Improve conversion rates and reduce acquisition costs through ongoing optimization
Develop landing pages, campaigns, workflows, and follow-up strategies that drive measurable growth
Testing & Performance Optimization: Test new marketing ideas, audiences, offers, messaging, and creative regularly
Conduct A/B testing across ads, landing pages, email, SMS, and conversion flows
Analyze campaign performance and optimize based on ROI, CPL, CPA, conversion rate, and retention metrics
Analytics & Reporting: Monitor and report on growth KPIs and campaign performance

Bachelor’s degree in Marketing, Business, or related field required
3+ years of experience in growth marketing, performance marketing, demand generation, or customer acquisition
Proven ability to drive measurable growth and acquisition results
Hands-on experience with Meta Ads and Google Ads
Paid acquisition and retargeting campaigns
CRM and marketing automation platforms (Go High Level or similar)
Google Analytics and performance reporting tools
Strong understanding of conversion optimization, customer journeys, and marketing funnels
Data-driven mindset with strong analytical and problem-solving skills
Experience with A/B testing and performance optimization

Experience in healthcare, wellness, membership, or multi-location service businesses
Experience with local marketing and community-based acquisition strategies
Familiarity with call center conversion workflows and lead management systems