Performance Content Senior Manager at PMG | Dallas, TX

PMG

Performance Content Senior Manager

Dallas, TX (On-site)

Salary Not AvailableSenior Level10+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive PMG’s Performance Content strategy by uniting creative, media delivery, and measurement, while leading data-driven, AI-assisted workflows to meet client KPIs.

Own the end-to-end performance content strategy, aligning creative, media, and measurement.
Must-have: 10+ years in Creative Art with 8+ years in leadership across paid social, display, video, and retail media.
Standout: global/multi-market leadership and hands-on use of Alli to translate signals into creative decisions.

Job Description

Responsibilities

Set a clear direction for Performance Content at PMG, bringing together creative strategy, media delivery, and measurement into one connected approach.
Lead initiatives across data-driven creative, dynamic creative optimization (DCO), personalization, retail commerce creative, and emerging AI-assisted content workflows.
Use Alli, PMG’s proprietary platform, to help teams translate audience signals and performance insights into creative decisions—so messaging stays relevant, timely, and effective.
Partner with client leaders to understand what success looks like, align on priorities and KPIs, and ensure creative and media plans support real business goals.
Run regular working sessions with clients and internal teams to review performance, share learnings, and agree on what to test, adjust, or scale next.
Build practical standards and playbooks for how performance content is planned, produced, approved, trafficked, and measured—so teams can move faster without sacrificing quality.
Guide measurement and reporting approaches that show the impact of creative choices, including testing plans and readouts that are easy to understand and act on.
Collaborate with Ad Ops and platform partners to ensure creative is delivered correctly (feeds, specs, tags, tracking), and help resolve issues that slow down performance.
Identify opportunities to evolve Alli’s creative capabilities—especially where automation can reduce manual work and improve speed, consistency, and learning.
Contribute to PMG’s external point of view through case studies, presentations, and thoughtful perspectives on where performance creative is headed.

Requirements

10+ years of experience in Creative Art, including 8+ years of leadership experience, with a bachelor’s degree or equivalent work experience.
Deep experience leading performance-focused creative and media work, with a strong understanding of how creative impacts outcomes across paid social, display, video, and commerce/retail media.
Comfort working across both strategy and execution, able to zoom out to set direction and zoom in to solve delivery, workflow, or measurement challenges.
A practical understanding of ad platforms and the creative requirements that come with them (formats, specs, trafficking needs, tracking, and optimization inputs).
Strong fluency in data-driven creative concepts like DCO, modular creative systems, personalization approaches, and testing methods, without losing sight of brand voice and human connection.
Confidence using modern tools (including AI-assisted workflows) to improve how teams ideate, produce, version, and learn, paired with good judgment about quality and brand safety.
Clear communication skills: you can turn complex topics into straightforward plans, strong briefs, and decision-ready updates for senior stakeholders.
A collaborative leadership style that builds trust across disciplines, brings teams together, and raises the standard without adding unnecessary process.
A track record of developing teams through coaching, feedback, and strong operating rhythms—whether through direct management or influence.
Experience working across global or multi-market environments, with an understanding of how to balance consistency with local nuance.
A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.

Benefits

Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
Parental Leave: We provide paid parental leave to support your family during important life events.
Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
Fertility and Family Support: Access fertility benefits for all team members and their spouses.
Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
Pet Insurance: Protect your pet's health and your finances.
Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
Commuter Benefits: Access support for travel and commuting needs, where available.
Annual Bonus: All employees are eligible for an annual bonus.
Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.
Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.

PMG

3.5 Glassdoor

PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG brings together business strategy and transformation, creative, media, and insights, all powered by our proprietary marketing operating system, Alli.With 11 office hubs worldwide, including in Dallas, Austin, Dusseldorf, London, Brighton, and New York, our team is made up of 900 employees globally, and our work for brands like Apple, Nike, CKE Restaurants, Dropbox, Experian, Intuit TurboTax, Kohler, Sephora, Travelex, and Whole Foods has received top industry recognitions including Cannes Lions and Adweek Media Plan of the Year.PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships. We're proud to have been named Agency of the Year multiple times by Digiday, MediaPost, Adweek, Campaign US, and Ad Age; rank among Fast Company’s Best Workplaces for Innovators; and be the only company named to Ad Age’s Best Places to Work ten years in a row.

Founded in 2010

Dallas, Texas, USA

1.5K employees (304 in marketing)

www.pmg.com

59% recommend to a friend

82% CEO approval