Responsibilities

• Cross-Functional Collaboration: Work closely with Product Operations, Engineering, Technical Operations, and GTM teams to enable and scale Google Shopping Ads across all Advertising business lines
• Expansion & Strategy: Own campaign management and operational process development for additional Offsite Media opportunities - including, but not limited to Meta, TikTok, and YouTube
• Feed & Account Integrity: Monitor product feed health and account statuses. Proactively identify and resolve disapprovals or price/availability mismatches, taking the lead in troubleshooting technical hurdles with Uber's engineering teams
• Creative Optimization: Continuous optimization of campaigns and Offsite media offerings; enriching item titles and descriptions to ensure Uber's offsite listings remain highly competitive
• Data-Driven Insights: Utilize performance reporting and analytics to understand how external traffic drives conversion and GMV back to the Uber app/site
• Innovation & Testing: Collaborate on brand strategies, A/B testing, and innovative product enhancements with internal and external stakeholders to stay ahead of retail media trends
• Campaign Strategy & Execution: Design and manage Performance Max (PMax) and Standard Shopping campaigns dedicated to offsite conversion
• First-Party Data Integration: Work with our data teams to utilize our platform's audience signals for enhanced targeting and RLSAs (Remarketing Lists for Search Ads)
• Feed Optimization: Transform raw product data into high-performance feeds using internal catalog tools and manual supplement feeds to improve "Quality Score" + CTR
• Performance Analysis: Monitor and report on key metrics including ROAS, iROAS (Incremental ROAS), CPA, and Share of Voice

Requirements

• 3+ years of experience in advertising operations, performance ads, or related operational roles
• 1+ years of experience working with Google Shopping Ads within Google Merchant Center (GMC)
• Bachelor's Degree

Preferred

• Previous experience working with complex and dynamic product catalogs. Familiarity with how to work cross-functionally with various stakeholders to investigate, troubleshoot and evolve shopper experiences on the UberEats app
• Strong understanding of how product feeds are pulled and being comfortable working in technical settings. Does not shy away from working closely with Product/Engineering teams to troubleshoot bugs or escalate platform issues
• The ability to build processes and SOPs from scratch. Having a deep understanding of different client KPIs and ability to explain different attribution models

Benefits

• All full-time employees are eligible to participate in a 401(k) plan.
• You will also be eligible for various benefits.
• More details can be found at the following link https://jobs.uber.com/en/benefits.