Responsibilities

• Partnership Strategy, Planning and Development - Develop and execute joint marketing strategies with partners aligned to business objectives
• Partnership Strategy, Planning and Development - Architect and scale a robust ecosystem of strategic partners, including new types of alliances and innovative collaborations
• Partnership Strategy, Planning and Development - Build annual and quarterly partner marketing plans
• Relationship Management - Act as the primary marketing contact for assigned partners, KOLs and advisory boards
• Relationship Management - Proactively identify and cultivate relationships with emerging organizations and influencers in the Healthcare space
• Relationship Management - Facilitate alignment between partner and internal stakeholders (sales, product, brand, etc.)
• Relationship Management - Manage partner communications, onboarding, and enablement
• Relationship Management - Maintain a comprehensive partner database and manage ongoing partner communications
• Negotiation & Conflict Resolution - Lead complex negotiations with partners to secure mutually beneficial agreements
• Negotiation & Conflict Resolution - Proactively manage and resolve conflicts or misalignments between partners and internal teams
• Campaign Development & Execution - Create and deliver partner centered / co-branded campaigns, events, and content with partners
• Campaign Development & Execution - Drive innovation in co-marketing initiatives, developing creative joint campaigns and programs that differentiate the Healthcare segment
• Campaign Development & Execution - Apply advanced problem-solving skills to overcome partnership challenges and unlock new opportunities
• Campaign Development & Execution - Manage joint webinars, tradeshows, field marketing, or digital campaigns
• Campaign Development & Execution - Oversee partner marketing assets, messaging, and compliance with brand guidelines
• Tech Fluency & Program Management - Leverage advanced CRM, analytics, and digital marketing platforms to optimize partner engagement and campaign performance and pipeline contribution.
• Tech Fluency & Program Management - Continuously evaluate and implement new technologies to enhance partnership marketing effectiveness
• Tech Fluency & Program Management - Manage sponsorship or co-op marketing commitments
• Tech Fluency & Program Management - Track spend effectiveness and ROI of partner marketing activities
• Tech Fluency & Program Management - Negotiate co-investment levels and terms

Requirements

• - Ideal candidate must reside on the East Coast or willing to work East Coast hours
• - Bachelor’s degree in Marketing, Business, or a related field required; MBA preferred.
• - 5–10 years of marketing experience, including 2–3 years in partnership, alliance, or channel marketing.
• - Healthcare education, healthcare marketing, or clinical industry experience preferred.
• - Experience using CRM, marketing automation, analytics, and other digital marketing platforms preferred.
• - Familiarity with AI and emerging technologies to improve marketing effectiveness, efficiency, and campaign performance.
• - Strong experience developing and executing partnership or co-marketing programs.
• - Ability to collaborate effectively with internal and external stakeholders in a fast-paced environment.
• - Willingness to work flexible hours as needed to support collaboration with international teams.
• - Willingness to travel up to 40%, including industry events, partner meetings, and tradeshows, as well as quarterly in office marketing engagements in the Wappingers Falls, NY office.
• - Ability to lift and carry demonstration products.
• - Ability to stand for extended periods while attending events and tradeshows.

Benefits

• Generous PTO & Holidays
• Hybrid and Compressed Work Week (for operations-based roles only)
• Comprehensive Medical, Dental, and Vision
• HSA & FSA Account Options, with employer HSA contribution
• 401k with Employer Match & Profit Sharing
• Tuition Reimbursement
• Wellness Reimbursement Program
• Professional Development Opportunities
• Pet Insurance
• Subsidized Cafeteria in NY based office