Responsibilities

• Define and execute joint go-to-market strategies with distributor partners aligned to Microsoft solution plays and business priorities
• Drive scalable reseller activation through distributor-led campaigns, digital engines, and repeatable marketing motions such as Campaigns-in-a-Box and event-in-a-box frameworks
• Orchestrate integrated demand generation programs including digital campaigns, webinars, and in-person events to drive reach, frequency, and pipeline
• Enable distributors to activate and scale their reseller ecosystems, increasing engagement and solution attach
• Ensure effective utilization of Microsoft incentives, investments, and go-to-market resources through distributor partners
• Track and optimize performance against key performance indicators including RFY, pipeline influenced, partner activations, and program utilization
• Review partner priorities, campaign performance, and distributor updates, including activation metrics, pipeline influence, nomination progress, and upcoming deadlines
• Manage distributor-led campaigns, webinars, events, and reseller activation plans by coordinating assets, timelines, funding, and readiness
• Prepare for Monthly Business Reviews and Quarterly Business Reviews by pulling performance data, identifying trends, building partner narratives, and developing executive-ready updates on impact, gaps, and next steps
• Analyze key performance indicators such as reach, frequency, yield, pipeline, and utilization to optimize future investments and programs

Requirements

• 5 or more years of experience in partner, channel, or distributor marketing, including developing and executing go-to-market strategies through partner or channel ecosystems
• 5 or more years of experience in demand generation and campaign management, with a proven ability to build and manage integrated marketing programs across digital campaigns, webinars, events, and partner-led activations that drive measurable outcomes
• 3 or more years of experience in performance analytics and business review management, including tracking KPIs, analyzing program performance, and preparing Monthly and Quarterly Business Reviews with insights, recommendations, and executive-ready storytelling
• Bachelor\'s degree in Marketing or equivalent training required
• Strong understanding of distributor and reseller ecosystems and channel marketing dynamics
• Proven ability to design and deliver scalable, repeatable marketing programs across partner ecosystems
• Data-driven mindset with demonstrated experience tracking performance metrics and optimizing campaigns based on insights
• Strong collaboration and stakeholder management skills within a highly matrixed organization
• Excellent communication skills with the ability to craft and deliver executive-level presentations and business narratives
• Ability to manage multiple programs simultaneously, balancing strategic planning with hands-on execution
• Strong analytical capabilities with experience preparing business reviews and translating data into actionable recommendations

Benefits

• Medical, dental & vision
• Hospital plans
• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
• Life Insurance (Company paid Basic Life and AD&D as well as voluntary Life & AD&D for the employee and dependents)
• Company paid short and long-term disability
• Health & Dependent Care Spending Accounts (HSA & DCFSA)
• Employee Assistance Program
• Time Off/Leave(PTO, Allegis Group Paid Family Leave, Parental Leave)