Responsibilities

• Drive integrated marketing ideas that creatively break through while driving core KPIs around awareness, customer acquisition, subscription growth, and engagement.
• Collaborate closely with the broader Fire TV product and business teams, Business Development, Amazon Ads, and other key internal partner teams.
• Develop and execute test and learn plans (copy, creative, targeting) for continuous performance improvement and optimization of campaigns.
• Drive operational excellence through the development and maintenance of scalable frameworks, SOPs, and best practices that enable consistent, high-quality campaign execution and continuous improvement across the team.
• Identify win-wins for Fire TV and partner to aid in the negotiation and sell-in of co-marketing programs.
• Provide inputs into status updates and quarterly business reviews for senior leadership.
• The Partner Marketing Manager at Fire TV will manage a roster of accounts that includes weekly or monthly calls and up to daily correspondence with partners.
• This role will determine strategic plans in conjunction with the partner and internal stakeholder teams that lead to customer obsessed campaigns in support of key business objectives.

Requirements

• Bachelor's degree, or experience in written and oral communication, including the ability to communicate with all levels in the organization (technical, business, executive)
• Experience using data and metrics to determine and drive improvements
• Experience in building, executing and scaling cross functional marketing programs
• 3+ years of professional non-internship marketing experience

Preferred

• Experience in partnership marketing
• Experience in the entertainment industry

Benefits

• The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.