Partner Enablement & Field Marketing Lead at Winnebago Industries Inc | Clearwater, FL | $73K/yr – $80K/yr

Winnebago Industries Inc

Partner Enablement & Field Marketing Lead

Clearwater, FL (On-site)

$73K/yr – $80K/yrSenior Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own partner enablement and field marketing programs that turn channel relationships into measurable partner-driven growth.

Partner enablement and training across onboarding, webinars, and product education to drive partner confidence
Content and collateral factory plus a centralized Partner Resource Hub to unify messaging
Event and field marketing execution with vendor/logistics, demos, and ROI tracking

Job Description

Responsibilities

Empower partners to succeed and represent our brand with confidence.
Create engaging training programs, presentations, and sales enablement tools
Lead partner onboarding, webinars, and product education sessions
Develop customer-facing content, including quick reference guides, FAQs, and videos
Manage and evolve a centralized Partner Resource Hub
Translate technical product information into clear, accessible messaging
Support product launches with training and partner communications
Plan and execute trade shows, conferences, customer events, and partner meetings
Manage all logistics including vendors, booth design, shipping, and on-site execution
Coordinate product demos and presentations
Partner with Sales and Marketing to maximize event ROI
Track performance metrics and continuously improve event effectiveness
Develop strong partnerships across key industries and channels
Act as a go-to marketing resource for partner needs
Gather feedback to refine programs and enhance the partner experience
Collaborate cross-functionally to uncover new opportunities
Develop compelling sales collateral (presentations, brochures, product sheets)
Ensure message consistency across partner-facing materials
Support campaigns, launches, and strategic marketing initiatives

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field (preferred)
5+ years of experience in marketing, field marketing, sales enablement, or related roles
Exceptional presentation and communication skills—able to simplify complex technical concepts
Proven experience in field marketing, event management, or partner enablement
Strong project management skills with the ability to juggle multiple priorities
Experience creating training materials, presentations, or sales tools
A collaborative, proactive, solutions-oriented mindset
High attention to detail and strong written communication skills

Preferred

B2B marketing within manufacturing, technology, energy, or industrial sectors
Trade shows, conferences, or customer engagement programs
Partner/channel enablement and technical product marketing
Developing and delivering training or educational content

Winnebago Industries Inc

3.6 Glassdoor

At Winnebago Industries, we believe that time spent outdoors is time well-spent. Winnebago Industries is a leading North American manufacturer of outdoor recreation products under the Grand Design, Newmar, Winnebago, Barletta and Chris-Craft brands.We are a family of brands, each unique in its own rich legacy, but united in the pursuit to elevate every moment outdoors for our customers. The company builds high-quality motorhomes, travel trailers, fifth-wheel products, outboard and sterndrive powerboats, pontoons and commercial community outreach vehicles.Committed to advancing sustainable innovation and leveraging vertical integration in key component areas, Winnebago Industries has multiple facilities in Iowa, Indiana, Minnesota and Florida. The Company’s common stock is listed on the New York Stock Exchange and traded under the symbol WGO.We’re looking for people who are as passionate about their work as they are about the outdoors. We seek fresh minds and skilled hands that can bring new perspectives, ways of working and technology to deliver exceptional experiences. We do this best when we allow ourselves the time to enjoy the environment — so we seek to keep a healthy balance between work and play.Be part of a team that treats each other with the respect, trust and humility needed to create extraordinary outdoor experiences for our customers.

Founded in 1958

Eden Prairie, Minnesota, USA

1.7K employees (161 in marketing)

www.winnebagoind.com

50% recommend to a friend

65% CEO approval