Own end-to-end paid media programs across Meta, Google, and TikTok, with structured testing, data-driven optimization, and performance reporting to drive lead Gen, ecommerce growth, and brand awareness.

• Growth & Performance: Build, launch, and optimize paid advertising campaigns across Meta Ads, Google Ads, and TikTok Ads.
• Campaign Optimization: Monitor performance daily and adjust targeting, budgets, and creatives based on data insights.
• Testing & Experimentation: Conduct structured A/B tests for creatives, headlines, landing pages, audience targeting, calls-to-action, and offer positioning.
• KPIs & Scale: Analyze CTR, CPC, CPA, ROAS, and conversion rates to scale high-performing campaigns efficiently.
• Full-Funnel Strategy: Develop full-funnel paid media strategies focused on lead generation, ecommerce growth, and brand awareness.
• Audience & Creative Targeting: Refine audiences and creative assets to maximize engagement and conversion.
• Attribution & Insights: Track performance and attribution through GA/GA4 and GTM to inform decisions.
• Cross-Platform Execution: Coordinate campaigns across multiple platforms to maintain cohesive messaging and budget efficiency.
• Optimization Cadence: Establish routines for weekly performance reviews and continuous improvement cycles.

Note: The main bullets are kept concise to fit the 10-bullet limit per section, with the most consequential responsibilities surfaced.