Job Title

Community Marketing Manager

Agency

Texas A&M University

Department

Marketing & Communications

Proposed Minimum Salary

Commensurate

Job Location

College Station, Texas

Job Type

Staff

Job Description

Who We Are

The Division of Marketing & Communications tells the story of Texas A&M and promotes and protects the Texas A&M brand. We achieve our goals through: Messaging, Branding, and Brand Oversight. For more information, please visit us at https://marcomm.tamu.edu/

What We Want

The Community Marketing Manager strengthens the university’s collective marketing impact by equipping marketing and communication professionals with tools, training, resources, governance, and support. The role leads strategy, relationship management, communication flow, and reporting on marketing collaboration across Texas A&M, ensuring brand alignment and amplifying shared storytelling across the institution.

What You Need to Know

Salary: Compensation will be commensurate to selected hire’s experience.  

Cover Letter/Resume: A cover letter and resume will assist us in our review of your application materials. These can be uploaded on the application under CV/Resume. 

Responsibilities

Community Strategy & Management

Develop and lead the strategy for the university’s marketing community, ensuring professionals across campus are supported, aligned, and equipped to represent the Texas A&M brand
Build and steward a community calendar, resource roadmap, and engagement plan
Identify opportunities for collaboration and elevate shared marketing priorities that advance the university’s brand platform

Resource Development & Governance

Create and maintain toolkits, guidelines, templates, reference materials, and documentation that support campus partners
Lead updates and governance for brand resources, ensuring content remains current, accurate, and accessible
Ensure consistency in message, tone, narrative, and visual identity across materials used by campus partners

Community Management & Collaboration

Serve as the primary point of contact for campus marketing and communications professionals
Manage communication channels including newsletters, emails, Slack/Teams groups, and meetings
Facilitate feedback loops, gather insights, and distribute key information across the network
Build strong relationships across colleges, units, and external partners to drive aligned marketing activity

Reporting & Insights

Create reporting frameworks to track collaborative marketing efforts, usage of resources, engagement with the brand platform, and impact across the community
Gather, analyze, and distribute insights to leadership and campus partners
Support evidence-based decision-making through summaries, reports and presentations

Training & Professional Development

Develop and manage training sessions, workshops, and development opportunities for marketing professionals across campus
Coach units on adapting central brand initiatives for local relevance while maintaining consistency with the brand platform and amplifying overarching effort
Support brand understanding, resource adoption, and best practice sharing
Assist with planning and execution of Brand Summits, Brand Council and Marcomm Leads monthly meetings

Project Management & Integration

Partner with colleagues across Marketing & Communications to integrate community needs into campaigns, platforms, and initiatives
Collaborate with Content and Brand Managers to build content packages and enablement tools for localized executions of brand initiatives
Manage timelines, deliverables, and expectations across multiple stakeholders

Reputation & Enrollment Support

Lead discovery and amplification of rankings, reasons to believe, and accolades for awareness and reinforcement of Texas A&M’s leadership position
Lead development of Marketing and Communications' Annual Impact Report and award submissions
Partner with Admission team on enrollment marketing support

Qualifications

Required Education and Experience

Bachelor’s Degree in Marketing, Communications, Business or related field or equivalent combination of education and experience
Five years of experience in marketing, communications, community management or project management

Preferred Qualifications

Experience leading or managing a professional community, partner network, or collaborator group
Ability to lead marketing training sessions, workshops, and community meetings
Background in account management working on the full lifecycle of a marketing campaign or project. (From discovery to launch to reporting to optimization)
Ability to analyze trends and gather insights from campus partners, social platforms, or shared metrics
High attention to detail and commitment to high-quality deliverables
Ability to manage projects and communicate with designers, digital distribution and management to complete projects
Experience with digital asset management systems, resource hubs, or web content updates
Ability to coordinate large groups, manage complex information flows, and prioritize multiple projects
Ability to manage and create content packages
Experience managing and maintaining brand guidelines, resource libraries, or marketing support systems
Experience in higher education, enterprise organizations, or decentralized marketing environments

Knowledge, Skills, and Abilities

Demonstrated experience developing marketing resources, guidelines, or toolkits
Strong project management and communication skills with a background in working with designers, visual media and web teams
Ability to build relationships and collaborate effectively with professionals at all levels
Strong writing, editing, and documentation skills
Ability to synthesize data, feedback, and insights into actionable recommendations
Ability to work independently, take initiative, and operate in a fast-paced environment

Why Texas A&M University?

We are a prestigious university with strong traditions, Core Values, and a community of caring and collaboration. Amenities associated with a major university, such as: sporting and cultural events, state-of-the-art recreation facilities, the Bush Library and Museum, and much more await you. Experience all that a big city has to offer but with a reasonable cost-of-living and no long commutes. In addition, you have access to many benefits and perks, such as:   

Health, dental, vision, life and long-term disability insurance with Texas A&M contributing to employee health and basic life premiums   
12-15 days of annual paid holidays    
Up to eight hours of paid sick leave and at least eight hours of paid vacation  each month   
Automatic enrollment in the Teacher Retirement System of Texas    
Free exercise programs and release time for health and wellness programs   
All employees have access to free LinkedIn Learning training programs, webinars, and limited financial support to attend conferences, workshops, and more    
Educational release time and tuition assistance for completing a degree while a Texas A&M employee

For additional benefit information Click here

Our Commitment

Texas A&M University is committed to enriching the learning and working environment by promoting a culture that respects all perspectives, talents & lived experiences. Embracing varying opinions and perspectives strengthens our core values which are: Respect, Excellence, Leadership, Loyalty, Integrity, and Selfless Service.

Instructions to Applicants: Applications received by Texas A&M University must either have all job application data entered or a resume attached. Failure to provide all job application data or a complete resume could result in an invalid submission and a rejected application. We encourage all applicants to upload a resume’ or use a LinkedIn profile to pre-populate the online application.   

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Veterans/Disability Employer.

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Before you apply

Job Summary

Original Job Description

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