Responsibilities

• Develop, implement, and manage engaging social media content across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand awareness and audience engagement.
• Monitor social media channels using tools like Hootsuite, Buffer, and Adobe Creative Suite to schedule posts, track performance metrics, and optimize content strategies.
• Conduct social listening to gather insights on audience sentiment, industry trends, and competitor activities to inform content creation and marketing campaigns.
• Create visually appealing graphics and videos using Adobe Photoshop, Illustrator, and video editing tools to enhance content quality.
• Manage paid advertising campaigns on Facebook Ads and other platforms to maximize reach and engagement while monitoring ROI through Google Analytics and marketing analytics tools.
• Collaborate with the team on public relations initiatives, media outreach, and branding efforts to strengthen our market presence.
• Analyze social media analytics and web analytics data regularly to assess campaign effectiveness and identify opportunities for growth.
• Engage with followers through authentic communication, relationship management, and timely responses to foster a vibrant online community.

Requirements

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in social media platforms’ management tools such as Hootsuite or Buffer; familiarity with Adobe Creative Suite including Photoshop and Illustrator; experience with video editing software is a plus.
• Knowledge of SEO best practices, keyword research, web analytics (Google Analytics), and marketing online analytics.
• Strong content creation skills including writing engaging posts, proofreading for clarity and accuracy, and designing eye-catching graphics.
• Ability to analyze media performance metrics using social media analytics tools to inform strategy adjustments.
• Excellent communication skills with the ability to craft compelling stories that align with brand voice.
• Ability to work independently in a flexible schedule while managing multiple projects efficiently.

Benefits

• Flexible schedule