Responsibilities

• You’ll own the relentless optimization of our campaigns across LinkedIn, Reddit, and other channels, ensuring we get the most from every dollar invested.
• You’ll refine audience targeting, bidding strategies, and creative testing across platforms.
• You’ll also work closely with RevOps and vendor partners to ensure the user journey is trackable, reporting is clear, and automations between ads, web, and email are delivering qualified leads.
• Within 90 days: Audit all active paid social campaigns and user journeys - from ad impression to form-fill - to identify optimization recommendations.
• Implement adjustments that reduce cost-per-lead by 25%, while improving click-through and engagement rates to drive higher-quality traffic to our site.
• Within six months: Launch experiments that reflect segmented audience needs (by industry, title, behavior).
• Drive consistent delivery of 200+ high-intent leads per month, while holding to a competitive cost-per-acquisition.
• Simultaneously expand influence across upper-funnel channels to improve brand awareness and increase direct and organic lift.
• By month nine: Showcase how our paid social strategy is a competitive advantage - with aligned ad targeting, messaging, landing experiences operating as one connected path for the user.

Requirements

• You are relentlessly curious about what’s working, what’s not, and how to improve it—bringing in insights to inform smarter in-platform decisions.
• You enjoy collaborating with RevOps, Sales, and external partners to improve targeting, segmentation, and lead quality.
• You are adept at making in-platform optimizations, adjusting bids, building audiences, and testing new approaches to improve cost-efficiency and conversion.
• You have hands-on B2B demand generation experience – whether at an agency or in-house, and understand the nuances of long sales cycles and complex buyer journeys.
• You think across platforms, not just within them – optimizing Reddit, LinkedIn, and Meta as a connected system, not standalone channels.