Responsibilities

• Stay Informed on Best Practices: Actively engage in understanding the search landscape and industry best practices through continuous education, including internal training and webinars, to keep abreast of emerging trends and strategies.
• Guide Campaign Development: Lead Search Strategists and Coordinators in creating innovative campaigns tailored to connect with the right audience at critical moments, focusing on data-driven insights and personalized experiences.
• Oversee Budget Management: Manage campaign budgets to meet performance goals, proactively identifying solutions to optimize run rates and enhance ROI.
• Forecasting and Analysis: Develop and maintain accurate forecasting models to predict campaign performance, facilitating informed decision-making.
• Risk Management and Quality Assurance: Ensure comprehensive risk management through quality assurance processes, leveraging a RACI framework to uphold campaign integrity.
• Data-Driven Insights: Identify areas for improvement and opportunity through ongoing analysis of data sets, driving strategic adjustments and enhancements to campaigns.
• Performance Reporting: Prepare and present performance reports, highlighting changes and actions taken to improve outcomes, fostering transparency with clients and stakeholders.
• Strategic Planning: Create and present quarterly strategy and test plans to clients that showcase innovative approaches and align with client objectives.
• Cultivate Partnerships: Build and maintain strategic relationships with partner platforms, participating in product sessions to shape tools that optimize campaign performance.
• Collaborate Across Departments: Work with internal teams on holistic media planning and initiatives that foster knowledge sharing and collaboration.

Requirements

• 4-5 years of experience in Search Engine Marketing (SEM)
• Proficiency in data analysis and interpretation, with the ability to extract actionable insights from large datasets to optimize campaigns and drive strategic decisions
• Strong understanding of audience segmentation and targeting strategies
• Exceptional communication and interpersonal skills for articulating concepts and strategies effectively to clients and team members
• Demonstrated leadership abilities in mentoring junior team members and fostering a collaborative and high-performing environment
• Proficiency in Microsoft Office Suite, particularly advanced Excel for data management and reporting, along with experience in analytics tools like Google Analytics and Google Ads
• Expertise in utilizing advanced technology, including Large Language Models (LLMs) and Python or other programming languages, to improve campaign strategies, enhance content generation, and optimize marketing workflows
• Strong client-service orientation, with a proven ability to build and maintain relationships with clients and partners
• Solid understanding of online campaign measurement and methodologies to ensure effective performance optimization
• Keen attention to detail and the ability to juggle multiple projects while meeting deadlines

Preferred

• advanced degrees or certifications in digital marketing are advantageous
• Bachelor’s degree; advanced degrees or certifications in digital marketing are advantageous

Benefits

• The best-in-class wellness and benefits offerings include:
• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances