Responsibilities

• Leads strategy and oversees the Search Team. Act as the strategic and operational point of contact and makes sure the team delivers flawlessly
• Collaborate with the internal team on holistic media planning and measurement
• Facilitates internal training programs on the paid search landscape and fosters best practice & quality control across clients
• Manages teams of Search Coordinators, Search Managers and Senior Search Managers including ongoing feedback on career development
• Has mastered the art of managing a budget across multiple partners using quantitative analysis and ROI to determine optimal share
• Has successfully demonstrated the ability to socialize work internally, and has presented confidently in front of mid- to senior-level clients

Requirements

• 4-5 years of experience in Search Engine Marketing (SEM), with a strong focus on developing and executing paid search strategies.
• Demonstrates a “big picture” understanding of clients’ marketing strategy
• Conversant with all paid search terminology and key tools (e.g. SA360, AdWords, Microsoft Ads etc.).
• Someone willing to play a key role in the professional development of the staff and continuously evolves processes
• Proficiency in data analysis and interpretation, with the ability to extract actionable insights from large datasets to optimize campaigns and drive strategic decisions.
• Strong understanding of audience segmentation and targeting strategies, enabling personalized experiences throughout the search journey.
• Exceptional communication and interpersonal skills for articulating concepts and strategies effectively to clients and team members.
• Demonstrated leadership abilities in mentoring junior team members and fostering a collaborative and high-performing environment.
• Proficiency in Microsoft Office Suite, particularly advanced Excel for data management and reporting, along with experience in analytics tools like Google Analytics and Google Ads.
• Expertise in utilizing advanced technology, including Large Language Models (LLMs) and Python or other programming languages, to improve campaign strategies, enhance content generation, and optimize marketing workflows.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere
• Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)