Paid Search Strategy Manager

Rochester, NY (On-site)

$66K/yr – $104K/yrMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Own Paid Search support for small business clients and drive cross-functional performance insights.

  • Owns paid search support and client-facing service delivery.
  • Must-have: 2+ years leading a campaigns team and 4+ years client-facing experience.
  • Standout: Collaboration with Analytics and cross-team KPI alignment to optimize campaigns.

Job Description

Responsibilities

  • Lead a team that supports small business owners through Paid Search execution and ongoing service.
  • Ensure delivery of excellent customer service while representing and advocating for the Paid Search program.
  • Serve as subject matter experts in paid search for both clients and internal teams.
  • Educate clients and internal teams on paid search fundamentals and program details.
  • Collaborate closely with Account Services, Analytics, Data Engineering and other teams for cross-functional work.
  • Manage prioritization of support tickets, phone calls and email inquiries/escalations.
  • Provide performance read outs and insights, showcasing how both their team and the larger Paid Search team’s work drives business outcomes.
  • Coach clients on appropriate budget and investment levels.
  • Ensure each Paid Search Strategists plays a key role in client engagement, satisfaction, and retention.
  • Drive consistent, high-quality client experience across all team interactions.

Requirements

  • Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience
  • Minimum of 2 years of experience leading a team that manages and leads campaigns in the channel ecosystem.
  • Minimum 4 years of client-facing experience.
  • Experience with strategic planning and applied experience of bringing plans to execution.
  • Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments. Strong Excel skills (VLOOKUP, Pivot tables/charts, etc.)

Nice To Have

  • Experience working in multi-location marketing and/or highly regulated industries.
  • Proactive and curious attitude. Strong problem-solving skills.
  • Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities.
  • Use of advanced Search bidding platforms (SA360, Marin, etc.)
  • Experience in customer-facing roles about paid media performance and strategy.

Benefits

  • ESOP (employee stock ownership plan)
  • an annual bonus
  • in addition to a full benefits package
  • paid time off benefits
  • including 100% paid parental leave
Butler/Till logo

Butler/Till

As an independent, women-owned/led, 100% employee-owned, B Corporation, we create award-winning campaigns that deliver measurable business impact. Free from holding company constraints, our agile and accountable approach genuinely serves our clients' best interests. With 25+ years of experience, we specialize in media, campaign analytics, marketing science, creative services, and healthcare marketing, connecting brands with audiences in meaningful ways. Looking for localized marketing solutions? We have that covered too. Endless spreadsheets, logins, tabs open, and emails. We know how complex local marketing can be, so we built the technology to make it easier, BetterLocal.

Founded in 1998
Rochester, New York, USA
434 employees (125 in marketing)

Traffic Signals

Monthly Visitors
32.1K
Traffic Source Mix
Search
31.4%
Direct
54.6%
Referral
6.6%
Social
6.4%
Paid
1%

Headcount Trend

Current headcount: ~434

Marketing Team

Marketing Team Size
117 (27% of company)
Median Career Experience
14 years
Median Tenure
6.6 years
Marketing Roles Posted (Last 30 Days)
12