Responsibilities

• Execute and optimize paid search campaigns across Google Ads, Microsoft Ads, and emerging platforms to meet client KPIs
• Support local-first strategies focused on driving in-store traffic, station visits, and location-based conversions
• Assist in building and managing Performance Max (PMax) campaigns with local objectives — including asset group creation, audience signal setup, and ongoing performance monitoring
• Contribute to loyalty app campaign efforts across Google App Campaigns and Apple Search Ads, optimizing toward installs, in-app actions, and re-engagement goals
• Leverage AI-powered tools and automation to streamline day-to-day tasks such as reporting, keyword research, QA, and ad copy iteration
• Monitor and analyze campaign performance , flagging trends, anomalies, and optimization opportunities across accounts
• Collaborate cross-functionally with analytics, creative, and strategy teams to ensure campaigns are aligned with broader client objectives
• Stay current on platform updates, industry trends, and the evolving search landscape — including AI Overviews, agentic search, and new ad formats