Paid Search Strategist at Butler/Till | USA | $49K/yr – $72K/yr

Butler/Till

Paid Search Strategist

USA (On-site)

$49K/yr – $72K/yrMid Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own client-facing paid search oversight, turning raw performance into actionable business impact and aligning cross-functional teams around KPIs and tests.

Client Education & Growth: explain paid search fundamentals, budgets, and program details to drive aligned investments.
Performance Storytelling: translate dashboards into clear narratives, citing optimizations and external factors that moved outcomes.
Partnership & Planning: co-create channel plans, budgets, forecasts, account structures, and cross-channel strategies with clients and analytics.

Job Description

Responsibilities

Serve as an expert point of contact for clients enrolled in our Paid Search program
Educate clients on paid search fundamentals and program details
Provide performance read outs and insights, showcasing how our team’s work drives business outcomes
Maintain documentation of client communication
Analyze, review, and report on effectiveness of campaigns to clients
Effectively communicates and educates internal teams on performance nuances, citing team-driven optimizations and/or external factors that impacted performance
Act as channel SME, fields any questions and/or provide follow-ups to channel-specific inquiries
Collaborates with Analytics to ensure data accuracy in dashboards and recommend appropriate KPIs for recommended channel activation strategies
Collaborates with channel peers to understand cross-channel dependencies and build synergistic strategies to further overall campaign performance
Translate raw performance data into clear, meaningful stories about campaign results

Requirements

Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience
Minimum of 3 years of experience managing and leading campaigns in the channel ecosystem
Experience with strategic planning and applied experience of bringing plans to execution
Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments

Preferred

Experience working in multi-location marketing and/or highly regulated industries
Proactive and curious attitude. Strong problem-solving skills
Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities
Use of advanced Search bidding platforms (SA360, Marin, etc.)
Strong Excel skills (VLOOKUP, Pivot tables/charts, etc.)
Experience in customer-facing roles about paid media performance and strategy

Benefits

ESOP (employee stock ownership plan)
an annual bonus
a full benefits package
paid time off benefits
100% paid parental leave

Butler/Till

As an independent, women-owned/led, 100% employee-owned, B Corporation, we create award-winning campaigns that deliver measurable business impact. Free from holding company constraints, our agile and accountable approach genuinely serves our clients' best interests. With 25+ years of experience, we specialize in media, campaign analytics, marketing science, creative services, and healthcare marketing, connecting brands with audiences in meaningful ways. Looking for localized marketing solutions? We have that covered too. Endless spreadsheets, logins, tabs open, and emails. We know how complex local marketing can be, so we built the technology to make it easier, BetterLocal.

Founded in 1998

Rochester, New York, USA

434 employees (125 in marketing)

www.butlertill.com