Responsibilities

• Collaborate with Client Service teams to understand each client's brand, goals, and key performance metrics in the DTC space.
• Develop and execute paid search strategies that align with client objectives, including customer acquisition, revenue growth, and return on ad spend (ROAS).
• Proactively identify growth opportunities, such as new audience segments, emerging platforms, and advanced bidding strategies.
• Align campaign strategies with broader omnichannel marketing initiatives, ensuring a seamless customer journey across paid search, social, email, and organic channels.
• Develop, launch, and manage paid search campaigns across platforms like Google Ads and Microsoft Ads.
• Implement data-driven optimizations, adjusting keyword bids, audience targeting, creative assets, and budget allocations to maximize performance.
• Utilize automation tools (e.g., Smart Bidding, Performance Max, SA360) and manual bid strategies to enhance efficiency and effectiveness.
• Perform ongoing A/B testing on ad creatives, landing pages, and targeting to drive incremental performance improvements.
• Leverage first-party data (CDPs, CRM platforms) and third-party audience segments to refine targeting strategies for retention and acquisition.
• Prepare, compile, and present internal and external performance reports with actionable insights tailored to DTC client KPIs, such as CAC, LTV, and ROAS.

Requirements

• Google Ads and Microsoft Ads certifications.
• Proven experience managing paid search campaigns in an agency environment.
• Hands-on experience with SA360, Performance Max, and other advanced search tools.
• Strong proficiency with analytics tools, including Google Analytics (GA4) and Looker Studio.
• Demonstrated ability to manage budgets across multiple accounts while driving measurable ROI.

Preferred

• Experiment with emerging ad formats (e.g., Performance Max, AI-driven bidding strategies, video discovery ads) to drive incremental gains.
• Stay ahead of industry trends, platform updates, and algorithm changes to keep client strategies competitive.
• Conduct rigorous A/B testing across audience targeting, bidding strategies, and creative messaging to refine best practices.
• Document test results and performance insights to continuously enhance agency-wide media buying strategies.