Responsibilities

• Campaign Management: Plan, execute, and optimize within the full Google Suite and Microsoft Ads with a focus on paid search, shopping, and performance max campaigns
• Keyword Research : Conduct thorough keyword research to identify high-value, relevant keywords and build effective campaigns.
• Ad Copywriting: Create compelling ad copy and design effective ad creatives to maximize click-through rates and conversions.
• Bid Management: Monitor and adjust bid strategies to achieve campaign goals while optimizing cost-per-click and return on ad spend (ROAS).
• Performance Analysis: Analyze campaign data and provide insights and recommendations for improving performance and achieving KPIs.
• A/B Testing: Continuously test ad variations, landing pages, and other elements to improve campaign performance.
• Competitive Analysis: Stay up-to-date with industry trends and competitor strategies to ensure a competitive edge.
• Budget Management : Manage budgets effectively, ensuring efficient allocation of funds across campaigns.
• Other duties, as assigned.

Requirements

• 4 + years of experience with paid media advertising. Demonstration of exemplary performance may supersede the experience requirement.
• Bachelor's degree in Marketing, Advertising, or a related field.
• Proven experience as an SEM Specialist with a strong track record of successful PPC campaigns.
• Google Ads and Bing Ads certification preferred.
• Proficiency in SEM tools and platforms, including Google Ads Editor, Google Analytics, and keyword research tools.
• Analytical mindset with strong data analysis skills.
• Excellent communication and teamwork skills.
• A passion for staying updated on the latest digital marketing trends and best practices.
• Certification or experience in other digital marketing channels (e.g., SEO, social media) is a plus
• This role is based in the US. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
• Fast-paced, dynamic office environment and may be required to work outside of regular office hours to resolve issues or complete projects of the department.

Preferred

• Certification or experience in other digital marketing channels (e.g., SEO, social media) is a plus
• Google Ads and Bing Ads certification preferred.

Benefits

• We invest in our team by empowering new ideas and providing opportunities for continuous professional development
• We foster an open, supportive, and productive culture that extends into the homes of our remote workers around the continent.
• Generous health, dental, and vision benefits
• 401K with employer match program
• Generous PTO for all employees